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Tories turn to digital to seal the deal
Posted in Media, Marketing, Direct Marketing, Latest reporters' blogs, Russell Parsons September 26th, 2008 by Russell Parsons
Albeit out of the political spotlight in a week where Gordon Brown attempted to save his political life and that of his party, the Tories have been busy.
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(0)Too much of a good thing?
Posted in General, Marketing September 10th, 2007 by admin
Have we all had too much of a good thing? It would appear so. There’s a new zeitgeist sweeping Britain and it seems to be shaping the way we shop and think. Marketers would be well advised to sit up and take note says Olly Raeburn, managing partner, Liquid Communications
Will PM Brown cut Labour’s adspend?
Posted in Advertising, Arif Durrani, Latest reporters' blogs June 28th, 2007 by Arif Durrani
Do you think prime minister Gordon Brown will maintain the government’s position as the UK’s third largest advertiser?
According to Nielsen Media, the government, through the COI, nearly quadrupled its adspend during the last decade under Blair, rising from £44 million in 1997 to £136 million in 2006.
With Brown (has there ever been a less inspiring …
Tags Prime Minister, Gordon Brown, COI, Government, Advertising, Spin, Tony Blair
Tony Blair ate my hamster
Posted in General, Marketing, Arif Durrani May 2nd, 2007 by Arif Durrani
“If Kinnock wins today, will the last person to leave Britain please turn out the lights,” ran the front page headline in The Sun on the eve of the 1992 General Election.
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