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Brand UK and the case of the Brains drain
Posted in Advertising, Media, Marketing, Latest reporters' blogs May 22nd, 2008 by admin
Eight weeks after the Terminal Five brand fiasco I paid a return visit to the multi million pound shed in Heathrow to see how things have improved. I was flying to Newcastle with BA.
My sat-nav didn’t allow for T5 on the map and apart from two signs one mile from the airport, there were no …
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Tags Terminal Five, BA, Drench Ad, Brains, Advertising, Jonathan Gabay
Away with the Aireys
Posted in Media, Branwell Johnson, Latest reporters' blogs April 30th, 2008 by Branwell Johnson
Dawn Airey has jumped ship from ITV in a return to Five after a mere eight months and the conspiracy theorists are even suggesting this was part of her master plan all along. The boat has been rocked indeed, but does it mean an opportunity for ad-lands’s own Rupert Howell?
Tags Dawn Airey, ITV, Five, Rupert Howell
BBC’s radio brands start to crackle
Posted in Media, Oliver Milman, Latest reporters' blogs October 26th, 2007 by Oliver Milman
With morale sunk by an impending job cull, BBC radio staff would’ve been hoping for yesterday’s listener figures to provide some cheer. However, the now-routine spanking of the commercial sector didn’t materialise.
Good Neighbours move into Five
Posted in Advertising, Media, Mel Varley May 21st, 2007 by Melinda Varley
The BBC has finally ditched Aussie soap Neighbours after 21 years and £25,000 an episode only for channel Five to scrape it up for a whopping £70,000 per episode leaving us and advertisers asking – what now?
Tags Neighbours, BBC, Five, Kylie Minogue, Media, TV, Advertising
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