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Credit reality check

Posted in Direct Marketing February 25th, 2008 by Andy Snuggs

Credit Cards

The debacle at Northern Rock, Egg’s controversial withdrawal of customer credit cards, lenders changing their terms from 30 days to 14 days – It’s not good news for consumers seeking credit, which made me wonder; just how are credit card companies enticing customers during the ‘crunch’.

Branson tilting at windmills?

Posted in General, Marketing, Branwell Johnson, Latest reporters' blogs November 26th, 2007 by Branwell Johnson

Richard Branson

Here he comes astride his charger, thundering down the hill to rescue Northern Rock. But can Sir Richard Branson stretch the Virgin magic to embrace the ailing lender?

Does the reward card set the Standard?

Posted in Media, Direct Marketing, Oliver Milman, Latest reporters' blogs September 21st, 2007 by Oliver Milman

The Queen is famous for not carrying money on her, but according to the people behind the new Evening Standard reward card, this could soon be all of us. Well, those of us in central London, that is, if the new scheme catches on.

Green backs…I mean banks

Posted in Marketing, Mel Varley, Latest reporters' blogs July 4th, 2007 by Melinda Varley

Who would have ever thought that the name of a colour would prove to be such a successful marketing tool?

Debt woes don’t deter BT credit card

Posted in General, Mel Varley, Latest reporters' blogs June 27th, 2007 by Melinda Varley

If you read the Sunday papers you will have noticed that for the past couple of weeks they have had a lot of reports over the growing concern of personal debt in the UK.

Barclaycard offers us the convenient solution?

Posted in General, Mel Varley May 8th, 2007 by Melinda Varley

Over the past couple of months the UK has seen a number of new financial products enter the market. Most of these products have come about to make our lives a little easier and a little more convenient, but will they ultimately end up costing us more?

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