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Orange cinema ads hit the (Gold) Spot
Posted in Media, Creative, Branwell Johnson, Latest reporters' blogs May 15th, 2008 by Branwell Johnson
The Orange marketing team has seduced blue eyed brat pack hunk Rob Lowe into starring in the latest Gold Sport cinema ad.
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Tags Orange, Rob Lowe, Gold Spot ad, Film
What looms amid Pearl & Dean’s fumes?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs April 29th, 2008 by Branwell Johnson
Pearl & Dean is offering clients the chance to have scents wafting out over the cinema auditorium to accompany adverts and one can have plenty of fun thinking what might accompany certain ads.
Will product placement replace creative integrity?
Posted in General, Advertising, Media, Mel Varley, Latest reporters' blogs January 8th, 2008 by Melinda Varley
This week’s announcement that a European Union directive will allow paid-for product placement in television shows has got advertisers excited, and why not - with multiple new media platforms such as the internet and video games diluting the impact of conventional television advertising, product placement may assume the guise of a Holy Grail.
Tags Advertising, Media, Film, TV, Product Placement
Buy or rent – goodbye to my date with Blockbuster
Posted in Media, Mel Varley May 10th, 2007 by Melinda Varley
Last week Tiscali jumped on the video-on-demand (VOD) band wagon launching its very own service to rival the likes of Channel 4, BT Vision and ITV. But what will make Tiscali’s so different and is this the official end to Blockbuster and other video and DVD rental shops?
Tags Tiscali, LOVEFiLM, BT Vision, 4OD, Video On Demand, Blockbuster, DVD
Spider-Man can make you fat
Posted in General, Advertising, Marketing, Mel Varley, Latest reporters' blogs April 13th, 2007 by Melinda Varley
This week the Committee of Advertising Practice (CAP) announced new rules that will ban non-broadcast ads of food and soft drinks that are character or celebrity endorsed – could this be the real answer to ending childhood obesity?
Tags Spider-Man, HFSS, CAP, James Bond, Food, Film, weight
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