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One season wonders
Posted in Advertising, Marketing, Nikki Preston June 1st, 2007 by Nikki Preston
Monsoon had Liz, Accessorize had Lily Cole, La Senza had Gemma Atkinson and of course Marks & Spencer has Brian Ferry, but of course all of them were only the face of the brand for one season.
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Tags Retail, Fashion, Celebrity Endorsement, Branding, Marketing
Did Kate really set pen to paper?
Posted in General, Marketing, Nikki Preston May 2nd, 2007 by Nikki Preston
The latest Moss Mania hitting the high street this week goes to show that the distinction between model, endorser and fashion designer are getting decidedly blurred.
Is virtual fashion virtually pointless?
Posted in Media, Digital March 13th, 2007 by Nikki Preston
I can almost see the folks over at Condé Nast sighing with relief after clicking on MyStyleWindow.com when it launched last Thursday, as it is a very poor second to their new site - StyleFinder.com.
Tags Retail, Fashion, MyStyleWindow, StyleFinder, Condé Nast
Celebrities slag-off Burberry
Posted in General, Marketing February 2nd, 2007 by Nikki Preston
Burberry showed the world that it didn’t give a damn about the workers in Wales when it opted to close its Treorchy factory several months ago, and again I am sure it wasn’t the protesters the brand owner was worried about when it made the decision today to back out of sponsoring the pre-Bafta party.
Tags Burberry, High Street, Baftas, Fashion
An ugly proposition?
Posted in Media, Marketing January 18th, 2007 by Nikki Preston
It’s been dubbed the next phenomenon to follow on from Sex and the City and Friends in terms of popularity.
Tags TV, Fashion, Ugly Betty
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