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Facebook confirms its position as UK’s no 1
Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani
Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.
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Tags Facebook, social networking, digital, MySpace, Bebo, UK hitwsie
Confectionary companies chew over the past
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 21st, 2008 by Branwell Johnson
Another week, another revival of an old snack bar brand redolent of that most over-sentimentalised of decades, the 80s – in this case Drifter - and another illustration of the paucity of ideas circulating among confectionary companies.
Tags Drifter, Wispa, Confectionary, Facebook
What’s your online sign, baby?
Posted in Digital, Creative, Branwell Johnson, Latest reporters' blogs May 8th, 2008 by Branwell Johnson
Everyone has a social network online profile unless they are deviant and prefer perverse activities such as going outside for a walk or meeting people in a pub. But did you know that denizens of groups on Facebook, MySpace and the millions of niche social sites have allotted roles?
Tags Socail Networking, Facebook, Myspace, PPA, Digital
Facebook faces change for worse?
Posted in Advertising, Digital, Mel Varley, Latest reporters' blogs February 28th, 2008 by Melinda Varley
Facebook boasts over 60 million users worldwide and has more than 400 employees but still has failed to make a profit. Worse still, it’s suffered its first ever drop in new users, is this the first sign of the social network’s demise?
Tags Facebook, Digital, Zuckerberg, Social Networking
Facebook Resilient, Friends Reunited Fragile
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs February 22nd, 2008 by Branwell Johnson
So Facebook has taken its first monthly dip in UK visitor numbers, according to Nielsen. I wouldn’t be too worried if I was Zuckerberg. There’s still a year on year growth of a staggering 712 per cent. But if I was Friends Reunited….
Tags Facebook, Friends Reunited, Nielson, Piczo, Digital, Social Networking
Are cheesy lyrical ads outdated?
Posted in General, Advertising, Marketing, Creative, Mel Varley, Latest reporters' blogs January 28th, 2008 by Melinda Varley
Poor Halifax has been scolded by the public for its latest advert starring yet another one of its employees for being too ‘cheesy.’ Is the ‘singing and dancing’ genre of ads outdated?
What’s in store for Facebook in 2008?
Posted in Digital, Mel Varley, Latest reporters' blogs January 11th, 2008 by Melinda Varley
There’s no denying that last year was the year of social networks and Facebook definitely took the most column inches in spite of its older rivals MySpace and Bebo. But what must the site do to keep on top of its game?
Are Web 2.0 companies set to fail?
Posted in Advertising, Marketing, Digital, Mel Varley, Latest reporters' blogs January 3rd, 2008 by Melinda Varley
An expert has warned that most Web 2.0 companies, including social networking sites such as Facebook and Bebo, will fail this year in the face of a “users revolt” just as advertisers look set to spend a massive £156 million on the sites this year.
Tags Digital, Online, Privacy, Advertising, Marketing, Facebook, Social Networking
Facebook’s Beacon hits speed bump
Posted in Advertising, Digital, Mel Varley, Latest reporters' blogs December 3rd, 2007 by Melinda Varley
It was only a matter of time before something went wrong with the seemingly perfect idea that is Facebook and its “Holy Grail” of advertising - there has now been more than 50,000 complaints about the lack of privacy due to the Beacon ad platform.
Tags Advertising, Digital, Online, Privacy, Internet, Facebook, Social Networking
Where Facebook got it wrong
Posted in Digital, Mel Varley, Latest reporters' blogs November 21st, 2007 by Melinda Varley
The beginning of social networks was Friend’s Reunited where people could keep in touch with classmates, not the world. Where did it all go wrong?
Tags Facebook, Digital, Social Networking Sites, Online, Internet
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- Fooled by Facebook?
- How online dating is being forced to keep up
- Facebook comes of age
- FaceBook could sway the election
- The pursuit of love via Facebook
- Wispa it: a planned campaign?
- Confectionary companies chew over the past
- What’s in store for Facebook in 2008?
- Are Web 2.0 companies set to fail?
- Breaking up with Facebook
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