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Has bottled water industry dripped dry?
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons March 13th, 2008 by Russell Parsons
After years of growing sales and increasing consumption the runaway success story which is the bottled water industry in the UK is showing a few signs of slowing down of late.
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Tags Bottled Water, Britvic, Evian, Volvic, Environment
Is ‘going green’ a female thing?
Posted in General, Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs March 10th, 2008 by Arif Durrani
Why don’t men care about the environment? A recent study by advertising agency Euro RSCG - involving a thousand odd people (that’s the amount not a description) has found that women are far more likely than men to pay extra for brands claiming to have green credentials.
Tags Green, Environment, Marketing, Advertising
Bags of change
Posted in Marketing, Creative, Latest reporters' blogs, Lucy Tesseras March 3rd, 2008 by Lucy Tesseras
It finally seems to be sinking in. The world isn’t going to last for ever if we continue to ravage it the way we have been for so many years.
Counting your carbons
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs October 12th, 2007 by Nikki Preston
Walkers have tried it and now Tesco is urging other brands to follow suit and add yet another figure to what is becoming a very crowded food labelling regime. Consumers are already counting their calories, but do they want to count their carbons too?
Tags Environment, Carbon Footprint, Green, Tesco, Supermarkets, Shopping
Is Blackle a scam-le?
Posted in Digital, Nikki Preston, Latest reporters' blogs August 2nd, 2007 by Nikki Preston
The concept of Blackle.com as an energy saving version of Google is admirable and clever, but in my eyes is also extremely unbelievable.
Tags Search Engines, Blackle, Green, Environment, Google, Climate change
Bringing back the hippies
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs July 16th, 2007 by Melinda Varley
The last couple of years have seen the topic of African poverty, global warming and carbon emissions become topics of heated debate by using clever marketing slogans.
Tags Advertising, Environment, Festivals, Branding, Madonna
Jumping on the big ‘green’ bandwagon
Posted in Advertising, Marketing July 4th, 2007 by gabay
It’s definitely the season to be PC and embrace green values. Just about everyone from politicians to grocers are at it. PepsiCo’s Walkers crisps are jumping on the bandwagon; being vigilant to keep their carbon footprint to the minimum by not driving the old wagon too far from home.
Green backs…I mean banks
Posted in Marketing, Mel Varley, Latest reporters' blogs July 4th, 2007 by Melinda Varley
Who would have ever thought that the name of a colour would prove to be such a successful marketing tool?
Tags Environment, Climate Change, Financial, HSBC, Barclays, Marketing
Supermarkets should give bags the sack
Posted in General, Nikki Preston, Latest reporters' blogs June 19th, 2007 by Nikki Preston
This year UK supermarket giants such as Asda, Sainsbury’s and Tesco have all launched mini campaigns to reduce the amount of plastic shopping bags being used each day, but I still think they could be doing more.
Tags Supermarkets, Sainsbury's, Retail, Advertising, Environment
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