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Making Bacon not Spam
Posted in Digital, Latest reporters' blogs February 13th, 2008 by Dela
Dela Quist CEO of email marketing agency Alchemy Worx Ltd looks at the fact that around 40% of subscribers to an email database may not open a single message they are sent for 6 months or more. He argues that this is not necessarily a bad thing and describes them as ‘unemotionally subscribed’ – that is they still want to receive messages from you but are not in a position to take up your offer today.
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Tags Dela Quist, Advertising, Marketing, Media, Digital, Branding, Online, Email marketing
Why open email campaigns?
Posted in Direct Marketing, Digital, Mel Varley, Latest reporters' blogs November 28th, 2007 by Melinda Varley
Every morning I find myself opening around 20 different email marketing campaigns and admittedly, I’ve started classifying them as junk without a second thought. So what would entice me, and other consumers, to actually open these emails?
Tags Direct Marketing, Email Marketing, Digital, Etail, Consumers
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