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Want to get jailed in Jo’burg?
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs August 13th, 2008 by Branwell Johnson
Fancy a trip to FIFA World Cup 2010 at Johannesburg? With added extra time in the city jail or a hefty fine? Then just try to edge in on the official sponsors of the footie tournament.
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(0)Masters of the touchy feely world
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs August 4th, 2008 by Branwell Johnson
“Experiential” was a buzz word last year with companies keen to let consumers encounter their brands in the right environment first hand. Ben & Jerry’s and Innocent Drinks are past masters at this and proved it yet again this summer.
Fizzy drink success worthy of a toast
Posted in Marketing, Branwell Johnson, Latest reporters' blogs July 25th, 2008 by Branwell Johnson
While brands are tying themselves in knots about helping to combat obesity, it is reassuring to see Britvic is benefitting from the public’s desire for a good, old-fashioned, tongue-tickling, lip-smackin’ fizzy drink.
Tags Britvic, Fizzy drinks, Tango, healthy
Will ladies land on Blue Moon?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 23rd, 2008 by Branwell Johnson
A beer for women? Haven’t they got enough of their own specially targeted drinks from Malibu to WKD and other “ready-to-drinks”? Not to mention gender neutral beverages, such as Magners.
Tags Drinks, Coors UK, Malibu, Beers, Advertising, Female targeting
Magners looks for help from history
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 16th, 2008 by Branwell Johnson
Magners, the cider brand that is seeing its profits evaporate as quickly as the ice in one of its pints, is about to play the heritage card in its advertising.
Tags Magners Cider, Summer, Drinks, Guinness, Marketing
Magners Light keeps up the fight in cider wars – but at what price
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 21st, 2008 by Melinda Varley
Cider has become a popular drink in recent years, and not just over summer, with Magners’ Irish Cider topping the cider charts. However, the arrival of rival brands including Bulmer’s has obviously scared Magners, which is driving innovation in the market forcing it to introduce a low calorie version.
New Panda packaging seems familiar….
Posted in Design, Oliver Milman, Latest reporters' blogs August 3rd, 2007 by Oliver Milman
Soft drinks brand Panda has rolled out a new packaging design in order to position itself as a ‘premium’ product.
Tags Ribena, Panda, Soft Drinks, Packaging, Design
The ad with the sting in the tail
Posted in Advertising, Creative, Oliver Milman, Latest reporters' blogs July 27th, 2007 by Oliver Milman
Following on from the pulling of a Walkers advert due to the floods, isn’t Fuller’s new campaign for its Honey Dew beer also stunningly out of place with the current climate?
Time, advertising, please?
Posted in Advertising, Marketing, Oliver Milman, Latest reporters' blogs June 4th, 2007 by Oliver Milman
Judging by the Portman Group’s latest guidelines on drinks marketing, it could not be long before the industry slowly follows tobacco down the road of taboo advertising.
Lament for lost Innocence
Posted in General, Advertising, Marketing, Branwell Johnson May 8th, 2007 by Branwell Johnson
Eyebrows have been raised by the news this week that Innocent and McDonald’s are partnering to include the smoothies brand in the fast food giant’ s Happy Meals offering.
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- Lament for lost Innocence
- Let’s get fizz-ical
- Magners looks for help from history
- The ad with the sting in the tail
- Time, advertising, please?
- New Panda packaging seems familiar....
- Fizzy drink success worthy of a toast
- By George!
- Masters of the touchy feely world
- Magners Light keeps up the fight in cider wars – but at what price
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