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Want to get jailed in Jo’burg?
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs August 13th, 2008 by Branwell Johnson
Fancy a trip to FIFA World Cup 2010 at Johannesburg? With added extra time in the city jail or a hefty fine? Then just try to edge in on the official sponsors of the footie tournament.
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(0)Masters of the touchy feely world
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs August 4th, 2008 by Branwell Johnson
“Experiential” was a buzz word last year with companies keen to let consumers encounter their brands in the right environment first hand. Ben & Jerry’s and Innocent Drinks are past masters at this and proved it yet again this summer.
Fizzy drink success worthy of a toast
Posted in Marketing, Branwell Johnson, Latest reporters' blogs July 25th, 2008 by Branwell Johnson
While brands are tying themselves in knots about helping to combat obesity, it is reassuring to see Britvic is benefitting from the public’s desire for a good, old-fashioned, tongue-tickling, lip-smackin’ fizzy drink.
Tags Britvic, Fizzy drinks, Tango, healthy
Will ladies land on Blue Moon?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 23rd, 2008 by Branwell Johnson
A beer for women? Haven’t they got enough of their own specially targeted drinks from Malibu to WKD and other “ready-to-drinks”? Not to mention gender neutral beverages, such as Magners.
Tags Drinks, Coors UK, Malibu, Beers, Advertising, Female targeting
Kestrel Super – the drink for all occasions
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 8th, 2008 by Branwell Johnson
Kestrel Super is marketed on its 9 per cent abv – now there’s a thing. Here was I thinking it was marketed on its delicate taste and health-giving properties.
Tags Drink, Kestral Super, Portman Group
Magners looks for help from history
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 16th, 2008 by Branwell Johnson
Magners, the cider brand that is seeing its profits evaporate as quickly as the ice in one of its pints, is about to play the heritage card in its advertising.
Tags Magners Cider, Summer, Drinks, Guinness, Marketing
Magners Light keeps up the fight in cider wars – but at what price
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 21st, 2008 by Melinda Varley
Cider has become a popular drink in recent years, and not just over summer, with Magners’ Irish Cider topping the cider charts. However, the arrival of rival brands including Bulmer’s has obviously scared Magners, which is driving innovation in the market forcing it to introduce a low calorie version.
DoH campaign raises stakes for industry
Posted in General, Advertising, Media, Russell Parsons February 25th, 2008 by Russell Parsons
“But all I need is cigarettes and alcohol!” roared Mancunian dad-rockers Oasis way back in 1994, a more innocent time when Chris Evans was cool and you could enjoy a pint and a fag in the pub.
Blame it on the ads, again
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs December 10th, 2007 by Melinda Varley
As if it wasn’t enough that we had to blame ads for the UK’s growing obesity crisis, now adland has received fresh claims that they also cause anorexia and alcohol abuse.
Tags Drinking, Binge Drinking, Alcohol, Obesity, Anorexia, Advertising, Parenting
Lost Innocence?
Posted in General, Advertising, Marketing, Oliver Milman, Latest reporters' blogs October 3rd, 2007 by Oliver Milman
Does the latest blow to the Innocent brand – which has seen the ASA slam its healthy credentials – prove that you can have a product that is almost too perfect for its own good?
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- Lament for lost Innocence
- Let’s get fizz-ical
- Magners looks for help from history
- What constitutes an alcoholic?
- The ad with the sting in the tail
- Time, advertising, please?
- Cider falls flat
- New Panda packaging seems familiar....
- Kestrel Super – the drink for all occasions
- DoH campaign raises stakes for industry
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
