madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Tories will need to exploit digital marketing
Posted in Direct Marketing, Digital, Latest reporters' blogs September 18th, 2009 by admin
The Conservative Party’s decision to appoint LBi to its digital account could mark the start of an Obama-like electioneering battle. The now US president’s election campaign was notable for the integral role played by digital marketing.
(0)
(0)Kylie rides high in best cinema ad
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs January 26th, 2009 by Branwell Johnson
Best ever cinema ad is Kylie writhing on a bronco machine in aid of selling Agent Provocateur clothing? Quelle surprise.
Is the DAB dream still alive?
Posted in Media, Latest reporters' blogs, Russell Parsons December 19th, 2008 by Russell Parsons
The DAB dream has endured a tumultuous year. Temporarily shelved by some in the industry (Channel 4 pulled plans to launch three stations in October), and kicked around by observers, cheerily if not amusingly, dubbing it the “Betamax of radio”, the keepers of the faith must have found there’s being tested this year.
Tags DAB, Digital Radio, Channel 4
Last rites for YouTube?
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs November 21st, 2008 by Branwell Johnson
One moment it was the possible saviour for agencies and clients, the next a real whipping boy for everyone, as demonstrated at the Thinkbox Televisionaries event yesterday.
Tags YouTube, Thinkbox, BBC iPlayer, Socail Networking, Digital
Channel 4 turns off, drops out
Posted in Media, Branwell Johnson, Latest reporters' blogs October 10th, 2008 by Branwell Johnson
The commercial radio dream is over for Channel 4. The broadcaster has abandoned plans of becoming a major player and its decision to abandon the market also knocks the feet from under those championing of the struggling digital radio format.
Tags Radio, Channel 4, 4Digital group, Nathalie Schwartz, GCap, DAB, Radiocentre
Facebook confirms its position as UK’s no 1
Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani
Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.
Tags Facebook, social networking, digital, MySpace, Bebo, UK hitwsie
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Yahoo! surrenders to Google’s popularity
Posted in Advertising, Digital, Arif Durrani, Latest reporters' blogs June 19th, 2008 by Arif Durrani
There’s been a touch of playground posturing in cyberspace this week. Yahoo!’s decision to partner with head boy, and former arch rival, Google for a new advertising inventory in North America is a telling indictment of the surrender of power online.
Tags Yahoo, Google Ads, Digital, Clicks2Customers, Panama
Digital OOH: That’s what I’m talking about
Posted in Advertising, Media, Digital, Arif Durrani, Latest reporters' blogs June 12th, 2008 by Arif Durrani
So 30-year-old former recruitment sales manager Lee McQueen, known for his catch phrase ‘that’s what I’m talking about’, has surprised the bookies and won the fourth series of The Apprentice.
Renetta McCann will be missed
Posted in Media, Marketing, Arif Durrani, Latest reporters' blogs June 10th, 2008 by Arif Durrani
The media agency world is set to become a slightly less interesting place by the end of this year, following today’s news that Renetta McCann is stepping down as global chief executive of Starcom MediaVest Group.
- Advertising (230)
- Arif Durrani (51)
- Branwell Johnson (144)
- Creative (65)
- Design (17)
- Digital (103)
- Direct Marketing (16)
- General (138)
- Jim Prior (8)
- Latest reporters’ blogs (426)
- Lucy Tesseras (15)
- Marketing (246)
- Media (247)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (42)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
