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Facebook confirms its position as UK’s no 1
Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani
Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.
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Tags Facebook, social networking, digital, MySpace, Bebo, UK hitwsie
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Yahoo! surrenders to Google’s popularity
Posted in Advertising, Digital, Arif Durrani, Latest reporters' blogs June 19th, 2008 by Arif Durrani
There’s been a touch of playground posturing in cyberspace this week. Yahoo!’s decision to partner with head boy, and former arch rival, Google for a new advertising inventory in North America is a telling indictment of the surrender of power online.
Tags Yahoo, Google Ads, Digital, Clicks2Customers, Panama
Digital OOH: That’s what I’m talking about
Posted in Advertising, Media, Digital, Arif Durrani, Latest reporters' blogs June 12th, 2008 by Arif Durrani
So 30-year-old former recruitment sales manager Lee McQueen, known for his catch phrase ‘that’s what I’m talking about’, has surprised the bookies and won the fourth series of The Apprentice.
Renetta McCann will be missed
Posted in Media, Marketing, Arif Durrani, Latest reporters' blogs June 10th, 2008 by Arif Durrani
The media agency world is set to become a slightly less interesting place by the end of this year, following today’s news that Renetta McCann is stepping down as global chief executive of Starcom MediaVest Group.
Every newspaper wins online
Posted in Media, Digital, Arif Durrani, Latest reporters' blogs May 29th, 2008 by Arif Durrani
Lies, damn lies and statistics have swamped the media industry more than usual this month, as the battle for online newspaper audiences hots up.
Tags Digital, The Sun, The Guardian, The Telegraph, Newspaper
Rewind those iPlayer numbers for me
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs May 20th, 2008 by Branwell Johnson
The BBC’s iPlayer has seen 75 million streams or downloads since launch – hurrah for the technology and hurrah for the licence fee payers funding the initiative. But what do the stats really mean?
Tags BBC’s iPlayer, Digital, TV, BBC Worldwide
What’s your online sign, baby?
Posted in Digital, Creative, Branwell Johnson, Latest reporters' blogs May 8th, 2008 by Branwell Johnson
Everyone has a social network online profile unless they are deviant and prefer perverse activities such as going outside for a walk or meeting people in a pub. But did you know that denizens of groups on Facebook, MySpace and the millions of niche social sites have allotted roles?
Tags Socail Networking, Facebook, Myspace, PPA, Digital
Is LG all just too much hype?
Posted in Advertising, Media, Marketing, Design, Mel Varley, Latest reporters' blogs May 2nd, 2008 by Melinda Varley
It could be the smartest marketing campaign of the year – promoting a new smash-hit television show and then at the last minute revealing it’s the TV itself – but after a star studded launch I am left wondering if it really worked.
Make me a star
Posted in Advertising, Media, Marketing, Digital, Creative, Latest reporters' blogs, Lucy Tesseras April 23rd, 2008 by Lucy Tesseras
Giorgio Armani yesterday launched a worldwide competition in a bid to find a talented, undiscovered director to create a high profile ad campaign for his new fragrance collection Get Together. How very X Factor.
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