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Can this turkey be turned around?
Posted in Marketing, Design, Branwell Johnson, Latest reporters' blogs July 29th, 2008 by Branwell Johnson
One of the biggest turnaround branding jobs in the history of marketing is underway – no, not the effort to make Gordon Brown electable - the attempt to make Bernard Matthews “bootiful” again.
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(0)Design a bus for Boris
Posted in Design, Branwell Johnson, Latest reporters' blogs July 4th, 2008 by Branwell Johnson
Mayor of London Boris Johnson is asking people to design a new bus base don the Routemaster for the capital. Is he a few seats short of a top deck?
Silverjet flies the flag
Posted in Design, Branwell Johnson, Latest reporters' blogs November 13th, 2007 by Branwell Johnson
Things we approve of, number 964 (in an ongoing list) - Silverjet listening to staff feedback and introducing a stylised Union Jack on its tailfins.
A cottage industry boom
Posted in Design, Creative August 30th, 2007 by admin
Take one huge multinational agency with client service costs approaching 30 per cent, staffing and logistical costs taking a further 50 per cent chunk out of the pie and then still further fees as they hire in bespoke creatives and you can see that working from a home studio is quite obviously a good way to go…
Tags Design, Agency, Freelance, Creativity
New Panda packaging seems familiar….
Posted in Design, Oliver Milman, Latest reporters' blogs August 3rd, 2007 by Oliver Milman
Soft drinks brand Panda has rolled out a new packaging design in order to position itself as a ‘premium’ product.
Tags Ribena, Panda, Soft Drinks, Packaging, Design
Will the 2012 logo triumph in the long run?
Posted in Design, Creative, Oliver Milman June 6th, 2007 by Oliver Milman
If the organisers of the London 2012 Olympic Games live by the mantra of ‘There’s no such thing as bad publicity’, they will have been quietly pleased with the torrent of criticism hurled at its curiously-shaped new logo.
Tags London 2012, Olympics, Logo, Branding, Design, Creative, Wolff Olins
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Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
