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Why open email campaigns?
Posted in Direct Marketing, Digital, Mel Varley, Latest reporters' blogs November 28th, 2007 by Melinda Varley
Every morning I find myself opening around 20 different email marketing campaigns and admittedly, I’ve started classifying them as junk without a second thought. So what would entice me, and other consumers, to actually open these emails?
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Tags Direct Marketing, Email Marketing, Digital, Etail, Consumers
Will a rebrand be enough for Zavvi?
Posted in General, Digital September 21st, 2007 by admin
As we already know HMV, Tower records and indeed Virgin have been suffering huge drops in footfall and sales due to the download culture of today’s music buyer. We hear of the launch of newer, faster and more easily accessible music, film, podcasts etc everyday, whether it be through Apple, Nokia or Vodafone.
Tags HMV, Retail, Etail, High Street, Consumers
Too much of a good thing?
Posted in General, Marketing September 10th, 2007 by admin
Have we all had too much of a good thing? It would appear so. There’s a new zeitgeist sweeping Britain and it seems to be shaping the way we shop and think. Marketers would be well advised to sit up and take note says Olly Raeburn, managing partner, Liquid Communications
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