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Charities to feel the pinch?
Posted in Direct Marketing, Latest reporters' blogs, Russell Parsons November 28th, 2008 by Russell Parsons
Christmas is a time for giving, which is why charities traditionally launch campaigns at this time of the year to tap into the mood of benevolence which pervades the season to be jolly.
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(0)How Des O’Connor saved Christmas
Posted in Advertising, Latest reporters' blogs, Russell Parsons November 14th, 2008 by Russell Parsons
In times of crisis a nation looks to its leaders for comforting words. Be it the Royal Family or Winston Churchill during the Second World War or Tony Blair following the death of the “People’s Princess”.
Tags Des O'Connor, Tesco, advertising, Christmas
Last kiss under the mistletoe for M&S girls?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs November 5th, 2008 by Branwell Johnson
Just as the Take That boys begin cavorting with Twiggy and Noemie Lenoir for the latest M&S Christmas ads comes the news that marketing budgets will be slashed by a fifth next year.
How sales lure in customers all year
Posted in General, Digital, Mel Varley, Latest reporters' blogs December 28th, 2007 by Melinda Varley
The most popular online retailers over the Christmas period were Play.com, Amazon and eBay according to new research, proving that if something can be bought online, its by far an easier option than rolling with the high street crowds.
Tags High Street, Sales, Christmas, Retail, Shopping
Christmas with the idiot box
Posted in General, Media, Mel Varley, Latest reporters' blogs December 27th, 2007 by Melinda Varley
It saddens me that on Christmas Day 13.9 million people were watching EastEnders – why is Christmas Day about what you watch on television?
Christmas – a time to be lazy?
Posted in Advertising, Marketing, Creative, Mel Varley, Latest reporters' blogs December 5th, 2007 by Melinda Varley
Traditions are easy to market as most of us can relate to them and around this time of year there are certainly plenty of them to play with. But has it made marketers lazy?
Will turkey stand triumphant?
Posted in General, Mel Varley, Latest reporters' blogs November 19th, 2007 by Melinda Varley
Perhaps ‘tis is the season, but it seems that no one is making a big deal about the recent outbreak of bird flu – is it that we are all too set on having a roast turkey as our Christmas centre piece?
Gold stars and black marks for M&S
Posted in Advertising, Creative, Nikki Preston, Latest reporters' blogs November 7th, 2007 by Nikki Preston
Stuart Rose and his merry helpers must be full of Christmas cheer this week as the retailer seems to have recovered from a poor summer and disappointing quarter to posting pre-tax profits of 11.5 per cent for the first half of 2007.
Tags Marks and Spencers, Christmas, Retail, Advertising, Creative, Food
Did we shop or not?
Posted in General, Media December 28th, 2006 by Arif Durrani
Confusion reigned supreme this Christmas, with all of our national press apparently unable to decide upon the deceptively easy question of whether we shopped or not.
Tags Christmas, Shopping, High Street, John Lewis, Selfridges
Is Nigella’s sell-out a turkey?
Posted in Media, Marketing December 14th, 2006 by Arif Durrani
So, the delectable Nigella Lawson is being credited with having the celebrity pulling power of a 10 tonne rhino after sales of goose fat have rocketed since being championed as her essential Christmas ingredient.
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