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Virgin gears up for BB sponsorship

Posted in Advertising, Media, Arif Durrani, Latest reporters' blogs June 3rd, 2008 by Arif Durrani

Ready or not here it comes again, resistance is futile.

The reality TV phenomenon that is Big Brother returns to Channel 4 on Thursday and show sponsor Virgin Media is set to churn out some 80 idents off the back of it as part of a multimedia blitz.

Honda ad climbs new heights

Posted in Advertising, Arif Durrani, Latest reporters' blogs May 30th, 2008 by Arif Durrani

Advertisers are now going to breath-taking lengths to cut through the clutter, literally.

Now that’s entertainment

Posted in Media, Mel Varley, Latest reporters' blogs April 16th, 2008 by Melinda Varley

The line between what is real and what is indeed fiction is somewhat blurred when it comes to television – but isn’t it all just entertainment?

C4 in danger of chucking out baby with bathwater

Posted in Media, Branwell Johnson, Latest reporters' blogs March 13th, 2008 by Branwell Johnson

Channel 4 is making a play for relevance in the future – and ultimately subsidies – with its new initiative and laid out rationale for its existence but there does seem to be something contradictory” about the messages.

Big Brother, don’t bother

Posted in Media, Marketing, Digital, Branwell Johnson, Latest reporters' blogs December 17th, 2007 by Branwell Johnson

In the immortal words of Vic Reeves “You wouldn’t let it lie!” Channel 4 are bringing back another Big Brother spin off in January that has all the makings of a programme as fascinating as watching paint dry.

Leaving a gap on the sofa

Posted in Media, Branwell Johnson, Latest reporters' blogs November 2nd, 2007 by Branwell Johnson

So farewell Richard and Judy, for now… the pair’s tenure at Channel 4’s flagship daytime programme slot will end next year. And without a clear statement as to why, let the speculation begin…

Will Emap titles be left on the shelf?

Posted in Media, Arif Durrani, Latest reporters' blogs September 5th, 2007 by Arif Durrani

It didn’t take Mystic Meg to sense how eligible Emap had become for a sale after the exit of CEO Tom Moloney, but my initial comments in May continue to hold-up to current scrutiny.

Is Channel 4 cutting its own throat?

Posted in Media, Branwell Johnson, Latest reporters' blogs August 24th, 2007 by Branwell Johnson

It’s brave and bold move by Channel 4 to ditch the reality TV format as entertainment rather than as “observational documentary”, as the broadcaster’s latest press release puts it.

Rajar exposes imagination gulf

Posted in Media, Oliver Milman, Latest reporters' blogs August 17th, 2007 by Oliver Milman

One of the most telling differences between commercial radio and its BBC counterpart was highlighted yesterday by questions asked at the Rajar press conference.

Durden joins the circus

Posted in Advertising, Media, Branwell Johnson, Latest reporters' blogs June 18th, 2007 by Branwell Johnson

So Jonathan Durden is in the Big Brother house. I wonder what has persuaded him to think that it’s a good idea to join the Channel 4 freak-fest that has never shown a concession to age (no disrespect Jonathan)?