madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Rebrand with a vengeance
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons September 24th, 2008 by Russell Parsons
Aviva’s use of Hollywood uber star Bruce Willis in a campaign to support the rebrand of Norwich Union is quite a change of pace for a firm more used to employing home grown actors such as amiable everyman Craig Cash.
(1)
(0)Is the price of celebrity too high for retailers?
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs September 9th, 2008 by Branwell Johnson
Asda has parked Coleen as the face of its George label and is bringing on to the stage “real” people to promote its clothing brand. Are other retailers going to follow suit and send Jamie Oliver, Denise van Outen and other celebrities packing from the aisles?
Will Mel B spice up Ultimo?
Posted in Advertising, Marketing, Latest reporters' blogs, Lucy Tesseras April 22nd, 2008 by Lucy Tesseras
Could the love affair between Jamie and Sainsbury’s be on the rocks?
Posted in Advertising, Marketing, Nikki Preston, Latest reporters' blogs January 9th, 2008 by Nikki Preston
Jamie Oliver is paid millions of pounds to be the spokesperson for Sainsbury’s, yet (as Sainsbury’s have learnt this week) even all that money won’t keep the Essex lad from saying what he really thinks about his employer.
Telegraph learns Kidman’s not to be sniffed at
Posted in Advertising, Media, Arif Durrani, Latest reporters' blogs December 17th, 2007 by Arif Durrani
We all know that advertising appearances can be a very lucrative pastime for those lucky enough to be involved in the gravy train. Loads of cash for very little work.
What does Van Outen actually stand for?
Posted in Advertising, Oliver Milman, Latest reporters' blogs August 23rd, 2007 by Oliver Milman
Denise Van Outen is now the ‘woman from Del Monte’, but what does the increasingly ubiquitous celebrity exactly offer brands in her recent flurry of advertising campaigns?
One season wonders
Posted in Advertising, Marketing, Nikki Preston June 1st, 2007 by Nikki Preston
Monsoon had Liz, Accessorize had Lily Cole, La Senza had Gemma Atkinson and of course Marks & Spencer has Brian Ferry, but of course all of them were only the face of the brand for one season.
Tags Retail, Fashion, Celebrity Endorsement, Branding, Marketing
Did Kate really set pen to paper?
Posted in General, Marketing, Nikki Preston May 2nd, 2007 by Nikki Preston
The latest Moss Mania hitting the high street this week goes to show that the distinction between model, endorser and fashion designer are getting decidedly blurred.
Foolish Ferry frightens M&S
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs April 17th, 2007 by Branwell Johnson
Yet another salutary lesson in how celebrity endorsement can bite you on the backside has materialised - this time for Marks & Spencer - with the revelation that Bryan Ferry admires the Nazi propaganda aesthetic and the goosesteppers’ fine parades.
- Advertising (209)
- Arif Durrani (51)
- Branwell Johnson (125)
- Creative (56)
- Design (13)
- Digital (98)
- Direct Marketing (14)
- General (137)
- Jim Prior (2)
- Latest reporters’ blogs (386)
- Lucy Tesseras (15)
- Marketing (223)
- Media (228)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (29)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
