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Fur flies following Paltrow’s latest ad campaign

Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs August 19th, 2008 by Arif Durrani

The slow month of August is traditionally the silly season for the UK’s media, but it appears this year actress Gwyneth Paltrow decided to take the term rather literally.

Rooney uses his loaf

Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs August 1st, 2008 by Branwell Johnson

Speculation abounds that Wayne Rooney is to star in a Hovis ad that tries to recapture the glory years summed up by that 70s ad featuring the cloth-capped tyke pushing his loaf-laden bicycle up a cobbled street.

Will Mel B spice up Ultimo?

Posted in Advertising, Marketing, Latest reporters' blogs, Lucy Tesseras April 22nd, 2008 by Lucy Tesseras

McGregor is better with his head down the toilet

Posted in Advertising, Marketing, Arif Durrani, Latest reporters' blogs March 26th, 2008 by Arif Durrani

It was only a few months ago when Davidoff was being investigated by the advertising watchdog ASA after complaints its ads starring Lost actor Josh Holloway encouraged tombstoning – better known as throwing yourself off a cliff. Now the aftershave brand, together with ad agency Swan Media, finds itself in the dock once again, this time for crimes against sentient beings; its current spot starring the once respected Scottish actor Ewan McGregor is as enjoyable as poking your eyeballs out with a pencil.

Is Kate Moss losing her sparkle?

Posted in Media, Latest reporters' blogs, Lucy Tesseras March 20th, 2008 by Lucy Tesseras

This week Kate Moss launched her fifth collection for high street retailer Topshop, but unlike previous opening days the hoards of eager shoppers were noticeably absent.

How much is your baby worth?

Posted in Media, Marketing, Latest reporters' blogs, Lucy Tesseras February 22nd, 2008 by Lucy Tesseras

It’s official. Babies sell.

Today Jennifer Lopez gave birth to twins. A momentous occasion for any new mother, but not as momentous as the $6 million (£3.1 million) deal she has reportedly cut with US magazine People for the exclusive rights to the first pictures.

Celebrity TV a crazy venture?

Posted in Media, Mel Varley, Latest reporters' blogs February 20th, 2008 by Melinda Varley

Last week’s ABC results proved that celebrity is still a hot market in the magazine world, but does it carry through to television? The makers of Kerry Katona’s latest tell-all show must think so. But why?

Could the love affair between Jamie and Sainsbury’s be on the rocks?

Posted in Advertising, Marketing, Nikki Preston, Latest reporters' blogs January 9th, 2008 by Nikki Preston

Jamie Oliver is paid millions of pounds to be the spokesperson for Sainsbury’s, yet (as Sainsbury’s have learnt this week) even all that money won’t keep the Essex lad from saying what he really thinks about his employer.

Big Brother big surprise

Posted in Media, Mel Varley, Latest reporters' blogs January 4th, 2008 by Melinda Varley

I must admit, I have been moaning about the return of Big Brother for some time, but when I tuned in last night along with just three million other people I was pleasantly surprised.

Telegraph learns Kidman’s not to be sniffed at

Posted in Advertising, Media, Arif Durrani, Latest reporters' blogs December 17th, 2007 by Arif Durrani

We all know that advertising appearances can be a very lucrative pastime for those lucky enough to be involved in the gravy train. Loads of cash for very little work.