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Less hype gives Lisa and Johnny pairing time to grow
Posted in Media, Latest reporters' blogs, Russell Parsons August 28th, 2008 by Russell Parsons
After finding that the so-called “dream team” of Johnny Vaughan and Denise Van Outen failed to revive the flagging fortunes of its breakfast show, Capital 95.8 has turned to a new pairing of Lisa Snowdon and Vaughan to kick-start its fortunes at breakfast time.
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Tags Lisa Snowdon, Capital 95.8, Johnny Vaughan, Radio
Credit reality check
Posted in Direct Marketing February 25th, 2008 by Andy Snuggs
The debacle at Northern Rock, Egg’s controversial withdrawal of customer credit cards, lenders changing their terms from 30 days to 14 days – It’s not good news for consumers seeking credit, which made me wonder; just how are credit card companies enticing customers during the ‘crunch’.
Tags Northern Rock, Credit Cards, Egg, Financial, Capital One
GCap left in the cold by Emap decision
Posted in Media, Oliver Milman, Latest reporters' blogs December 7th, 2007 by Oliver Milman
It’s a strange position for a market leader to be in, but GCap Media looks decidedly vulnerable at the moment.
Tags GCap, Capital, Xfm, Radio, Media, Charles Allen, Ralph Bernard
Mixed messages
Posted in Creative, Oliver Milman, Latest reporters' blogs April 5th, 2007 by Oliver Milman
Some think it looks like a London 2012 Olympics venue. Some think it’s just a faceless park. It is, in fact, Capital 95.8’s new outdoor campaign and is so unclear that it resembles one of those magic eye pictures that were inexplicably popular in the mid-1990s.
Tags Capital, Radio, The Kooks, Creative, Advertising
Rajar results give Harrison hope
Posted in Media February 2nd, 2007 by Branwell Johnson
Just over a week after RadioCentre chief executive Andrew Harrison made his rallying cry to the troops that the sector “would recover in the next three years what we have lost in the last three year”, details in the latest Rajar figures might suggest that his Henry V -style speech may have some grounding in reality.
2006 Q4 Rajar results
Posted in Media February 1st, 2007 by Stuart Aitken
The Rajar figures for Q4 2006 were unvieled this morning. One of the major winners was Jamie Theakston who finally wrestled control of the London breakfast audience away from Johnny Vaughan. Theakston’s performance helped Heart to another strong showing in the capital. Elsewhere however the wider commercial market cannot be too happy, having lost share amongst the younger audience. mad.co.uk spoke to a number of key industry insiders for their views on the results. Why not join the debate?
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