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Cadbury’s remixed “Gorilla” can be a hit again
Posted in Advertising, Latest reporters' blogs, Russell Parsons September 5th, 2008 by Russell Parsons
Don’t mess with the formula. A mantra Cadbury seem to have adhered to in its decision to revive “Gorilla” and “Airport Trucks”.
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(0)Cadbury’s runway ad over-complex?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 31st, 2008 by Branwell Johnson
So there you go, the new Cadbury’s ad is up and running, coincidentally set on a runway just as British Airways is experiencing meltdown at its new Terminal 5 – the twists of fate are strange indeed.
Tags Cadbury’s ad, Airport, British Airways, Chocolate, Queen
Harking back to the old days
Posted in Advertising, Marketing, Creative, Latest reporters' blogs, Lucy Tesseras March 11th, 2008 by Lucy Tesseras
Has adland run out of ideas? In recent months an influx of old ads have been resurrected from the advertising grave.
Tags Adverts, Cadbury's Crunchie, Sugar Puffs
Is Wispa really an 80s icon?
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs October 11th, 2007 by Melinda Varley
Cadbury’s is suggesting we relive the 80s by chomping into a Wispa bar. But I can vaguely remember the 80s and I don’t remember a chocolate bar having anything to do with the fluro decade.
Tags Cadbury, Wispa, Marketing, 80s, Slush Puppie, Advertising
Wispa it: a planned campaign?
Posted in Advertising, Marketing, Digital, Branwell Johnson, Latest reporters' blogs August 20th, 2007 by Branwell Johnson
Call me cynical but I cannot credit the revival of the Cadbury’s Wispa brand purely to some spontaneous outburst of affection on FaceBook et al. If there isn’t the hand of a clever marketer or PR advisor in this then I’m the uncle of a primate.
Did Cadbury’s get off scot-free?
Posted in General, Marketing, Mel Varley, Latest reporters' blogs July 17th, 2007 by Melinda Varley
If you ask me Cadbury’s is lucky to be getting away with a £1 million fine for causing 40 people to become ill with salmonella after eating the world’s most desirable food – chocolate.
Tags Cadbury, Fine, Sponsorship, Salmonella, Publicity, Branding, Marketing
No Mars for a veggie…so what?
Posted in General, Marketing, Mel Varley May 17th, 2007 by Melinda Varley
Masterfoods doesn’t seem to care that vegetarians will no longer be able to eat their famous chocolate bars such as Mars, Milky Way and Galaxy, but why?
Cadbury’s says chocolate is better than sex
Posted in General, Mel Varley, Latest reporters' blogs April 18th, 2007 by Melinda Varley
Finally we have an answer to one of life most impossible questions of the modern era: is chocolate better than sex?
Tags Cadburys, Bournville, Sex, Chocolate
Our Aussie favourites: the transformation is almost complete
Posted in General, Mel Varley, Latest reporters' blogs April 17th, 2007 by Melinda Varley
Well it seems like I won’t have to be gallivanting across London anymore to get my fix of Aussie treats as Sainsbury’s launches its ‘Taste the Sunshine’ campaign.
Tags Sainsburys, Tim Tams, Aussie, Tesco, Cadbury
Is Easter still Cadbury’s game?
Posted in General, Mel Varley, Latest reporters' blogs April 11th, 2007 by Melinda Varley
Easter has passed us by rather smoothly this year and I am surprised about the lack of Easter ads – for once.
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