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Wishing it could be Christmas every day
Posted in General, Marketing January 15th, 2007 by Stuart Aitken
If ever evidence was needed of how important the Christmas period is for the mobile phone industry, the example of Carphone Warehouse provides it. But is it too little, too late?
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Tags Carphone Warehouse, TalkTalk, Broadband
The future’s dark
Posted in Marketing, Digital December 22nd, 2006 by Stuart Aitken
Back in October Orange faced a consumer backlash after thousands of users were unable to connect to the internet for more than two days. For many commentators this early indicator of Orange’s problems with its broadband service was further evidence that the once great British brand has lost its way under the ownership of France Telecom. For this commentator it was bloody annoying – and the situation is getting even worse.
The third way or the highway
Posted in Media, Digital December 11th, 2006 by Stuart Aitken
“It’s good to talk” said Bob Hoskins for most of the 1990s, encouraging the great British public to spend more time chatting on BT’s time. With the launch of BT Vision this week are we soon to see Hoskins telling us that it’s also good to watch football, classic TV programmes, Disney films and – some time down the line – to gamble too?
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