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Branson says BA-AA humbug to tie-up
Posted in Marketing, Latest reporters' blogs, Russell Parsons September 12th, 2008 by Russell Parsons
Sir Richard Branson knows all about the power of marketing. He has used the discipline on many an occasion, in the main successfully, as a persuasive tool to extol the benefits of his many brand adventures.
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(0)Brain drain for BA
Posted in Marketing, Branwell Johnson, Latest reporters' blogs June 19th, 2008 by Branwell Johnson
British Airways’ head of marketing and sales Tiffany Hall is leaving after nearly 20 years and her departure adds to the sense that experience is draining away from the BA cockpit.
Tags British Airways, Tiffany Hall, BBH
Cadbury’s runway ad over-complex?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 31st, 2008 by Branwell Johnson
So there you go, the new Cadbury’s ad is up and running, coincidentally set on a runway just as British Airways is experiencing meltdown at its new Terminal 5 – the twists of fate are strange indeed.
Tags Cadbury’s ad, Airport, British Airways, Chocolate, Queen
Silverjet flies the flag
Posted in Design, Branwell Johnson, Latest reporters' blogs November 13th, 2007 by Branwell Johnson
Things we approve of, number 964 (in an ongoing list) - Silverjet listening to staff feedback and introducing a stylised Union Jack on its tailfins.
Don’t have a cow, man
Posted in General, Advertising, Marketing, Nikki Preston, Latest reporters' blogs August 24th, 2007 by Nikki Preston
As a kiwi maybe I am slightly modest, but New Zealand beef and lamb is renown for its high quality and good taste and has always held a prime place in the chilled meat section in major UK supermarkets.
Tags Food, Lamb, New Zealand, Advertising, Marketing, Farming, British meat
BA marketing role a poisoned chalice?
Posted in Marketing, Branwell Johnson, Latest reporters' blogs August 3rd, 2007 by Branwell Johnson
BA’s long touted possible new strapline “Upgrade to British Airways” looks unlikely to see the light of day – especially as the public’s more likely to see it as “Get ripped off by British Airways” now the price fixing cartel issue has broken wide across the media.
Tags British Airways, Cartel, Flights, Marketing
Asda waves its British flag
Posted in General March 28th, 2007 by Nikki Preston
There are very few similarities when it comes to low-cost retailer Asda and luxury fashion brand Burberry.
Tags Asda, British, Somerfield, Burberry
British Gas turns on the Buzz
Posted in General, Marketing February 20th, 2007 by Branwell Johnson
In our latest analysis in conjunction with YouGov’s BrandIndex we assess the impact of the latest price cuts from British Gas.
Tags YouGov, British Gas, Price Wars
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