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Rooney uses his loaf
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs August 1st, 2008 by Branwell Johnson
Speculation abounds that Wayne Rooney is to star in a Hovis ad that tries to recapture the glory years summed up by that 70s ad featuring the cloth-capped tyke pushing his loaf-laden bicycle up a cobbled street.
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Tags Wayne Rooney, Celebrity branding, Hovis
Making Bacon not Spam
Posted in Digital, Latest reporters' blogs February 13th, 2008 by Dela
Dela Quist CEO of email marketing agency Alchemy Worx Ltd looks at the fact that around 40% of subscribers to an email database may not open a single message they are sent for 6 months or more. He argues that this is not necessarily a bad thing and describes them as ‘unemotionally subscribed’ – that is they still want to receive messages from you but are not in a position to take up your offer today.
Tags Dela Quist, Advertising, Marketing, Media, Digital, Branding, Online, Email marketing
Would you like fries with that McDegree?
Posted in General, Marketing January 28th, 2008 by gabay
In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
Beatles songs to be featured in adverts
Posted in Advertising, Marketing January 3rd, 2008 by gabay
It was reported today that Sony music has made the world’s most commercially viable music catalogue available for advertisers; providing the songs are not performed by any of the members of the Beatles themselves.
Would BT be better offer investing its media budget elsewhere?
Posted in Media, Nikki Preston, Latest reporters' blogs December 31st, 2007 by Nikki Preston
As the media sector waits with baited breath for the final confirmation of BT’s £65 million media review, I can’t help but wonder if one of the UK’s largest media buyers would be better off investing its money into customer services instead.
Tags BT, Media, Customer Services, Marketing, Branding, Reputation
Who is the wannabe Beckham now?
Posted in General, Advertising, Marketing, Oliver Milman, Latest reporters' blogs December 18th, 2007 by Oliver Milman
How strange that Victoria Beckham, who has been roundly flagged up as an example of our glorification of the pointless, and her ‘England hero’ husband David have effectively swapped places in recent weeks.
Tags Beckham, Branding, Marketing, Georgio Armani, Spice Girls
Branson tilting at windmills?
Posted in General, Marketing, Branwell Johnson, Latest reporters' blogs November 26th, 2007 by Branwell Johnson
Here he comes astride his charger, thundering down the hill to rescue Northern Rock. But can Sir Richard Branson stretch the Virgin magic to embrace the ailing lender?
Tags Richard Branson, Virgin, Northern Rock, Financial, Branding
Mind the Gap
Posted in Marketing, Direct Marketing, Mel Varley November 23rd, 2007 by Melinda Varley
Over the past week I have received two Gap vouchers in my inbox, one for 30 per cent off and the other for 60 per cent off. We are now in the key Christmas trading period so why is Gap giving away big discounts during its busiest time of year?
Tags Gap, Ethical Trading, Retail, High Street, Shopping, Branding, Reputation
Silverjet flies the flag
Posted in Design, Branwell Johnson, Latest reporters' blogs November 13th, 2007 by Branwell Johnson
Things we approve of, number 964 (in an ongoing list) - Silverjet listening to staff feedback and introducing a stylised Union Jack on its tailfins.
Lily’s bad behaviour works in her favour
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs November 8th, 2007 by Nikki Preston
In the real world if you do something wrong or misbehave you at best get rapped over the knuckles for it and most likely will not be given a second chance.
Tags Lily Allen, Braun, Branding, Marketing, Celebrity
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