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Bingo’s just not that sexy

Posted in General, Marketing, Nikki Preston, Latest reporters' blogs July 6th, 2007 by Nikki Preston

The first thing that comes to mind when I hear the word “bingo” is a room full of pensioners squashed into a town hall buying tokens with the hope of winning some Yardley soap or a meat tray.

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Tags Bingo, Ann Summers, Marketing

When the government launched its smoking ban campaign this week it certainly didn’t except much of a backlash. After all, smoking kills, but tell the little old ladies who will be stepping away from their favourite past time in protest.

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Tags Smoking Ban, Bingo, Health, Government

Gambling with your luck?

Posted in General, Advertising March 30th, 2007 by Melinda Varley

The online gaming and gambling industry has received somewhat of a push lately following news reports that advertising rules are going to be relaxed. However, under the Gaming Act 2005, how exactly is responsible gaming defined?

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Tags Gambling, Advertising, Gaming Act, Casinos, Foxy Bingo, Ladbrokes

Calling all 34FF bingo players

Posted in Advertising January 29th, 2007 by Melinda Varley

Katie Price, aka Jordan or as some people refer to her, the 34FF ‘glamour’ model, has this week been named as the ‘face’ of Foxy Bingo. Foxy Bingo is seeking to appeal to the 18-34 year old market and have therefore used someone who is in the very public eye and covers of various women’s magazines. But is there a big enough connection between women, bingo and Jordan in order to get us to play online? I don’t see any.

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Tags Advertising, Jordan, Bingo, Branding

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