madcomments provides a platform to comment on the marketing, advertising and design communities. Register today and join in on the topical discussions and debates that affect your working life. Make your voice heard.
Would BT be better offer investing its media budget elsewhere?
Posted in Media, Nikki Preston, Latest reporters' blogs December 31st, 2007 by Nikki Preston
As the media sector waits with baited breath for the final confirmation of BT’s £65 million media review, I can’t help but wonder if one of the UK’s largest media buyers would be better off investing its money into customer services instead.
(0)
(0)
Tags BT, Media, Customer Services, Marketing, Branding, Reputation
Debt woes don’t deter BT credit card
Posted in General, Mel Varley, Latest reporters' blogs June 27th, 2007 by Melinda Varley
If you read the Sunday papers you will have noticed that for the past couple of weeks they have had a lot of reports over the growing concern of personal debt in the UK.
Buy or rent – goodbye to my date with Blockbuster
Posted in Media, Mel Varley May 10th, 2007 by Melinda Varley
Last week Tiscali jumped on the video-on-demand (VOD) band wagon launching its very own service to rival the likes of Channel 4, BT Vision and ITV. But what will make Tiscali’s so different and is this the official end to Blockbuster and other video and DVD rental shops?
Tags Tiscali, LOVEFiLM, BT Vision, 4OD, Video On Demand, Blockbuster, DVD
Barclaycard offers us the convenient solution?
Posted in General, Mel Varley May 8th, 2007 by Melinda Varley
Over the past couple of months the UK has seen a number of new financial products enter the market. Most of these products have come about to make our lives a little easier and a little more convenient, but will they ultimately end up costing us more?
Tags Barclaycard, Debt, Oyster, Credit card, Financial
Issues? What issues?
Posted in General, Media, Mel Varley, Latest reporters' blogs April 24th, 2007 by Melinda Varley
Last week, Gordon Brown said that the British public mood was moving away from celebrity culture and more towards a greater interest in ‘serious issues’. So why are advertisers still so keen on celebrity fronted campaigns?
Virgin and Sky have left us choices
Posted in Media, Digital March 22nd, 2007 by Melinda Varley
Ofcom this week have been called in to settle the ongoing dispute between rival television broadcasters BSkyB and Virgin Media as the two prepare to battle it out in court. But is there some good in all of this, some good for the little fish?
The dispute has highlighted the fact that we have options when it …
The third way or the highway
Posted in Media, Digital December 11th, 2006 by Stuart Aitken
“It’s good to talk” said Bob Hoskins for most of the 1990s, encouraging the great British public to spend more time chatting on BT’s time. With the launch of BT Vision this week are we soon to see Hoskins telling us that it’s also good to watch football, classic TV programmes, Disney films and – some time down the line – to gamble too?
- Advertising (192)
- Arif Durrani (51)
- Branwell Johnson (105)
- Creative (53)
- Design (12)
- Digital (97)
- Direct Marketing (13)
- General (135)
- Jim Prior (2)
- Latest reporters’ blogs (350)
- Lucy Tesseras (15)
- Marketing (198)
- Media (213)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (14)
- Stuart Aitken (1)
Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
e-clipsblog A blog from database marketing agency Eclipse Marketing, which aims to inform and amuse anyone interested in the marketing arena.
Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
Life moves pretty fast... A blog about brands, technology, ads and ideas from Amelia Torode, head of digital strategy at VCCP.
Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
