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Who heads Murdoch’s list for marketing chief?
Posted in Media, Marketing, Digital, Branwell Johnson, Latest reporters' blogs June 24th, 2008 by Branwell Johnson
James Murdoch’s drastic changes among News International senior management revealed yesterday have proven fascinating but is he just rearranging deckchairs on the Titanic?
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(0)Gladiators a triumph of marketing
Posted in Media, Branwell Johnson, Latest reporters' blogs May 12th, 2008 by Branwell Johnson
Hats off to the BSkyB marketing and PR team for turning Gladiators into a must-see event over the weekend. The levels of media coverage have reached near hysteria fuelled by stories of on-set injuries and just how “tough” are the challenges on the new show.
Tags Gladiators, BSkyB, Sky One
Murdoch bovvered?
Posted in Media, Branwell Johnson, Latest reporters' blogs October 2nd, 2007 by Branwell Johnson
Is James Murdoch bovvered that the Competition Commission looks set to block BSkyB’s stake in ITV? The CC has “provisionally” (lovely word – covers a multitude of meanings) found that Sky’s 17.9 per cent stake restricts competition and operates against the public interest.
Tags ITV, Murdoch, Branson, Grade, BSkyB, Virgin Media, Competition Commission
Virgin Media proving its own worst enemy
Posted in Media, Oliver Milman, Latest reporters' blogs July 6th, 2007 by Oliver Milman
It’s not often that you are in nudged into siding with self-appointed media and moral emperor Rupert Murdoch, but this grisly prospect has been realised this week by the courtroom hari kari committed by his latest nemesis, Virgin Media.
Tags Virgin Media, Rupert Murdoch, Richard Branson, BSkyB, Media, TV
Virgin and Sky have left us choices
Posted in Media, Digital March 22nd, 2007 by Melinda Varley
Ofcom this week have been called in to settle the ongoing dispute between rival television broadcasters BSkyB and Virgin Media as the two prepare to battle it out in court. But is there some good in all of this, some good for the little fish?
The dispute has highlighted the fact that we have options when it …
TV advertising to face annus horribilis?
Posted in Media, Digital January 5th, 2007 by Branwell Johnson
If there’s one thing that the New Year has brought in its first few days, it is confirmation that television media giants are accelerating their engagement with new technology.
Tags BSkyB, PVR, Advertising
To watch or not to watch
Posted in Advertising, Digital December 13th, 2006 by Branwell Johnson
The threat of the Personal Video Recorder (PVR) has loomed large over adland this year but the industry has fought a strong rearguard action.
Tags PVR, Advertising, BSkyB
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Spinning Around Seventy Seven PR's monthly round-up of things that have been inspiring them, grabbing their interest or irritating them.
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Tungate in Paris This blog relates to Tungate's next book, Branded Male, which will be published in 2008. It's about the evolution of the male consumer and the desire of marketers to tap the underdeveloped male market in areas. Join the debate!
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Personal Branding Blog This blog from Dan Schawbel discusses how the principles of marketing can be applied to an individual.
Shepherd's Pie A blog from branding/design agency VentureThree. Contains thoughts on life, the universe and branding.
KR CONNECT the blog of Kevin Roberts, CEO Worldwide at Saatchi & Saatchi. He talks about "experiences with inspirational people and places; imagination, ideas, music and creativity; design; stores and shopping; inspirational clients; local and global; leadership
Only Dead Fish Swim With The Water Thoughts on media, communications, planning, magazines and life from Neil Perkin at IPC
Welcome to optimism A blog about life at Wieden + Kennedy London.
Life in the Middle The blog of Paul Colman, who works on the agency side as a planner at RKCR/Y&R.
Talent Imitates, Genius Steals A blog by Faris Yakob of Naked.
The Ad Pit Rob Mortimer's "short sharp look at advertising in all its forms in the UK and across the web".
Scamp The blog of Simon Veksner, a copywriter at Bartle Bogle Hegarty.
Adliterate "Radical thinking about the future of advertising and the brand advice business" from Richard Huntington, planning director at United London.
Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
