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Wassup with this Obama-endorsing video?
Posted in Media, Latest reporters' blogs, Russell Parsons October 28th, 2008 by Russell Parsons
As an attempt to illustrate how eight years of George Bush has led to economic despair, war and financial meltdown, this “Waasup 2008” Barak Obama-endorsing video from the director of Budweiser’s “Wassup” campaign hits the spot.
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(0)Tourism Australia ad: compelling or codswallop?
Posted in General October 8th, 2008 by ellie wallis
The latest offering has the strapline “Come Walkabout”, not a reference to plunging into a chain of loud, crowded bars but rather referring to the ancient Aboriginal spiritual practice of heading out into the Australian Bush for a period of reflection on one’s place in the world and universe.
Sport will continue to get in to bed with finance giants
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons September 17th, 2008 by Russell Parsons
After the demise of Lehman Brothers, Merrill Lynch the subject of an emergency takeover by Bank of America, and news of American International Group, shirt sponsors of Manchester United, perilously close to extinction before being saved by a $85bn government bailout, will financial institutions be viable long-term sponsors going forward?
The Olympics: One world, one dream… many ’slit-eyed’ pics
Posted in Media, Arif Durrani, Latest reporters' blogs August 20th, 2008 by Arif Durrani
I’m not sure if this is what Pierre Fredi had in mind when he founded the modern Olympic’s all those years ago to promote international understanding.
Heinz’s latest idea is half baked
Posted in Design, Creative, Branwell Johnson, Latest reporters' blogs July 14th, 2008 by Branwell Johnson
As if Heinz has not got itself into enough trouble with the Deli Mayo ad it now wants to remove an iconic part of its heritage – it want to drop the word “baked” from “Baked Beanz”.
Tags Heinz, Baked Beanz, brand name, packaging
Euro 2008 sponsors left out in the cold
Posted in Advertising, Marketing, Arif Durrani, Latest reporters' blogs June 6th, 2008 by Arif Durrani
This year’s sponsors of Euro 2008 have so-far failed to score with football fans across the continent, according to two independent surveys published this week.
Charitable Villa play a new game
Posted in Advertising, Marketing, Latest reporters' blogs, Stuart Aitken June 5th, 2008 by Stuart Aitken
At a time when English football is at something of a moral cross roads, how re-assuring it is to see the news of Aston Villa’s latest shirt sponsorship deal - agreeing to promote a Midlands-based charity for free, shunning an estimated £2m - £4m from corporate sponsors into the bargain.
OgilvyOne all clear for take off with BA
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs May 27th, 2008 by Branwell Johnson
Three cheers for OgilvyOne for carrying off the shiny prize of the British Airways global direct marketing account.
Tags BA, OgilvyOne, Direct Marketing
Brand UK and the case of the Brains drain
Posted in Advertising, Media, Marketing, Latest reporters' blogs May 22nd, 2008 by admin
Eight weeks after the Terminal Five brand fiasco I paid a return visit to the multi million pound shed in Heathrow to see how things have improved. I was flying to Newcastle with BA.
My sat-nav didn’t allow for T5 on the map and apart from two signs one mile from the airport, there were no …
Tags Terminal Five, BA, Drench Ad, Brains, Advertising, Jonathan Gabay
Global deal prompts more questions than gives answers
Posted in Media, Latest reporters' blogs, Russell Parsons April 1st, 2008 by Russell Parsons
So the dance comes to an end and David has felled Goliath. The GCap board’s acceptance of the Global’s £375 million offer brings a possible, barring any hiccups, conclusion to the courtship which has consumed the radio industry all year.
Tags GCap, Global, Radio, Fru Hazlitt
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