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iPhone not what Apple anticipated
Posted in Media, Marketing, Mel Varley, Latest reporters' blogs April 17th, 2008 by Melinda Varley
The fact that both Carphone Warehouse and O2 has refused to release sales numbers of the iPhone and now the price has been slashed by £100 is ringing alarm bells in the telecoms sector and making consumers wonder – is it all it was cracked up to be?
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Tags Carphone Warehouse, O2, Telecoms, Apple
Can Apple be the king of all things entertainment?
Posted in General, Media, Nikki Preston, Latest reporters' blogs January 16th, 2008 by Nikki Preston
As if it wasn’t enough for Apple to be the world’s biggest computer manufacturer, and then MP3 player brand, and last year challenging existing mobile phone manufacturers with the launch of the iPhone…Apple is now taking on television and DVD companies.
Tags Apple, iPhone, MP3 player, Mobile phones, iPod, Technology
Will the iPhone live up to the hype?
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs November 9th, 2007 by Nikki Preston
Another day another phone launches, but wait – the iPhone is not just any phone, it’s the first one launched by computer giant Apple.
Why is O2 taking on the iPhone?
Posted in General, Mel Varley, Latest reporters' blogs July 9th, 2007 by Melinda Varley
Months ago I had a meeting with some mobile publishers and told them that O2 was going to get the iPhone contract, why? Because they’re big and British (sort of) and they have the best coverage.
New iPhone ad?
Posted in Advertising, Creative February 2nd, 2007 by Stuart Aitken
Probably not exactly what Apple had in mind but very funny nonetheless.
Tags iPhone, Apple, Advertising
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