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Wassup with this Obama-endorsing video?
Posted in Media, Latest reporters' blogs, Russell Parsons October 28th, 2008 by Russell Parsons
As an attempt to illustrate how eight years of George Bush has led to economic despair, war and financial meltdown, this “Waasup 2008” Barak Obama-endorsing video from the director of Budweiser’s “Wassup” campaign hits the spot.
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Sport will continue to get in to bed with finance giants
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons September 17th, 2008 by Russell Parsons
After the demise of Lehman Brothers, Merrill Lynch the subject of an emergency takeover by Bank of America, and news of American International Group, shirt sponsors of Manchester United, perilously close to extinction before being saved by a $85bn government bailout, will financial institutions be viable long-term sponsors going forward?
Branson says BA-AA humbug to tie-up
Posted in Marketing, Latest reporters' blogs, Russell Parsons September 12th, 2008 by Russell Parsons
Sir Richard Branson knows all about the power of marketing. He has used the discipline on many an occasion, in the main successfully, as a persuasive tool to extol the benefits of his many brand adventures.
Can Carphone Warehouse crack the States?
Posted in General, Marketing, Branwell Johnson, Latest reporters' blogs April 27th, 2007 by Branwell Johnson
There are few British companies with the “vaulting ambition” to leap across the Atlantic and even fewer that have not returned with a bloody nose.
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