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Branson says BA-AA humbug to tie-up
Posted in Marketing, Latest reporters' blogs, Russell Parsons September 12th, 2008 by Russell Parsons
Sir Richard Branson knows all about the power of marketing. He has used the discipline on many an occasion, in the main successfully, as a persuasive tool to extol the benefits of his many brand adventures.
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(0)ASA makes a boob?
Posted in Advertising, Creative, Branwell Johnson, Latest reporters' blogs February 1st, 2008 by Branwell Johnson
Ryanair has hit out at the advertising watchdog using typical blustering and colourful language after one of its ads, featuring a model posing as a schoolgirl, was banned. Typical posturing from O’Leary’s airline driven by paranoia and the need for publicity at any cost? Or does Ryanair have a (dubious) point?
Sex sells everything
Posted in Advertising, Mel Varley, Latest reporters' blogs October 25th, 2007 by Melinda Varley
I was surprised to see the press pictures that Singapore Airlines released to promote its Airbus 380 – double beds laden with rose petals and chocolates.
Tags Airbus, Singapore Airlines, Mile High Club, Boeing, Travel, Transport
Budget steals our money
Posted in General, Mel Varley, Latest reporters' blogs June 6th, 2007 by Melinda Varley
This week Ryanair, the number one budget airline, posted a 33 per cent jump in its profits, I know exactly where all that extra money is coming from and it’s not exactly from happy customers.
Tags Air fares, Airlines, Flying, Ryanair, Customer Service
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