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Will ladies land on Blue Moon?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 23rd, 2008 by Branwell Johnson
A beer for women? Haven’t they got enough of their own specially targeted drinks from Malibu to WKD and other “ready-to-drinks”? Not to mention gender neutral beverages, such as Magners.
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Tags Drinks, Coors UK, Malibu, Beers, Advertising, Female targeting
Honda ad climbs new heights
Posted in Advertising, Arif Durrani, Latest reporters' blogs May 30th, 2008 by Arif Durrani
Advertisers are now going to breath-taking lengths to cut through the clutter, literally.
Tags Honda, Advertising, Stunt, Channel 4
Brand UK and the case of the Brains drain
Posted in Advertising, Media, Marketing, Latest reporters' blogs May 22nd, 2008 by admin
Eight weeks after the Terminal Five brand fiasco I paid a return visit to the multi million pound shed in Heathrow to see how things have improved. I was flying to Newcastle with BA.
My sat-nav didn’t allow for T5 on the map and apart from two signs one mile from the airport, there were no …
Tags Terminal Five, BA, Drench Ad, Brains, Advertising, Jonathan Gabay
Fallon’s Day-Glo menagerie
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs May 13th, 2008 by Branwell Johnson
Masses of swirling coloured animals bringing joy and excitement? It must be a Fallon ad…
Tags Orange Ad, Fallon, Advertising, Sony Bravia, Telecoms
Is LG all just too much hype?
Posted in Advertising, Media, Marketing, Design, Mel Varley, Latest reporters' blogs May 2nd, 2008 by Melinda Varley
It could be the smartest marketing campaign of the year – promoting a new smash-hit television show and then at the last minute revealing it’s the TV itself – but after a star studded launch I am left wondering if it really worked.
Nation’s sensibilities go up in smoke
Posted in Advertising, Arif Durrani, Latest reporters' blogs April 30th, 2008 by Arif Durrani
Last year it was an ad designed to help the gay community, this year the most complained about advertising campaign in the UK came with the government’s attempt to help people stop smoking; sometimes it just doesn’t pay to care.
Tags Smoking, Advertising, NHS, ASA
Pot Noodle won’t offend me
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 25th, 2008 by Melinda Varley
So ten people (I’m guessing women with too much time on their hands) have complained about the latest Pot Noodle ad because they’ve found it “demeaning” and “offensive” to women.
Tags Pot Noodle ad, Sexism, Advertising, Food
Bolloré not a quitter
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs April 10th, 2008 by Branwell Johnson
If at first you don’t succeed try, try, try, try and even try again, seems to be the motto of Havas chairman Vincent Bolloré who is taking a fifth tilt at placing his nominees on the board of rival group Aegis.
Tags Havas, Vincent Bolloré, WPP, Advertising
Oh how the market changes
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 8th, 2008 by Melinda Varley
“South Africa is a third world country with a first world mind”, is what the locals say down there, but its marketing industry would suggest otherwise.
Tags South Africa, Marketing, Johannesburg, Advertising
Spitting image of a prima donna
Posted in Media, Latest reporters' blogs, Lucy Tesseras April 4th, 2008 by Lucy Tesseras
Supermodel Naomi Campbell has again been the subject of newspaper headlines for all the wrong reasons following her arrest at Heathrow Terminal 5 after she allegedly spat in the face of a police officer when staff lost her bag.
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