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Bring me sunshine…
Posted in Advertising, Media, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 6th, 2009 by Branwell Johnson
A smile may cost nothing – to the smiler – but is worth its weight in gold to clients and agencies trying to keep potential customers from spiralling into recession-led gloom.
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Tags Smile, Recession, Jackson 5, 80's sound track, Advertising
Grabbing hold of the Mini gear stick
Posted in General January 15th, 2009 by ellie wallis
The chance to work on an iconic brand does not come along too regularly so there should be some salivating in ad-land at the prospect of working on the Mini global account, summoning as it does images of the swinging 60s and The Italian Job.
Tags Mini, WCSR, Honda, Advertising
Hovis sales bump shows power of TV
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons January 13th, 2009 by Russell Parsons
Launched in the Autumn to much fanfare, lauded in ad land and now seemingly achieving what it was created to do, the latest Hovis ad has helped send sales at owner Premier Foods skywards.
Tags Hovis, Advertising, Premier Foods, Virgin Atlantic
The marketing wizards of Oz
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs December 16th, 2008 by Branwell Johnson
It’s all about RESPONS-I-BILITY
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons December 10th, 2008 by Russell Parsons
The Drinkaware Trust has produced a five minute viral aimed at encouraging people attending Christmas office parties over the festive period to drink responsibly.
Tags The Drinkaware Trust, Alcohol, Advertising, Government, Peep Show, C4
BK Whopper in good taste ad?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs December 8th, 2008 by Branwell Johnson
Glad to see there is still some interesting thinking and risk-taking being deployed by agencies – albeit this Burger King Whopper “Whopper Virgins” example is from the US.
Tags Burger King, Virgin, Advertising, Borat
Lowe London needs more than a facelift
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs November 18th, 2008 by Branwell Johnson
Just how close to capsizing is Lowe London now that John Lewis is up for review?
How Des O’Connor saved Christmas
Posted in Advertising, Latest reporters' blogs, Russell Parsons November 14th, 2008 by Russell Parsons
In times of crisis a nation looks to its leaders for comforting words. Be it the Royal Family or Winston Churchill during the Second World War or Tony Blair following the death of the “People’s Princess”.
Tags Des O'Connor, Tesco, advertising, Christmas
Last kiss under the mistletoe for M&S girls?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs November 5th, 2008 by Branwell Johnson
Just as the Take That boys begin cavorting with Twiggy and Noemie Lenoir for the latest M&S Christmas ads comes the news that marketing budgets will be slashed by a fifth next year.
Lotto saves Britons from despair
Posted in Marketing, Latest reporters' blogs, Russell Parsons October 28th, 2008 by Russell Parsons
With thousands of Britons mired in doom and gloom, cowering as the redundancy axe hovers over them and struggling with rising food and energy bills, Camelot’s new “positive” advertising campaign might be the perfect antidote.
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