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Should cheap logo designers be banned?

Posted in Design, Creative, Latest reporters' blogs June 30th, 2009 by admin

Type ‘online logo design’ in Google search and you will see countless logo design companies and freelance logo designers offering their services at different price rates. Under such circumstances, if you are a genuine buyer and in need of a logo, what should be your strategy in order to get the best possible logo for your business at the most appropriate price?

But what do we mean when we say ‘appropriate price’? Are we referring to those £5 logo designs which one can’t even guarantee of their being original or taken from any clipart? In fact, there is a huge risk of wasting your money on logo designs which don’t look professional at all; rather, they look more like designed by a teenager who has no clue about business logos whatsoever.

However, there are online logo design companies who charge you very less and offer a lot many services than a freelance designer. This is because, an experienced logo designer must be a professional for sure and must know the tits and bits of creating a remarkable logo for you, while in an online logo design company, the chances of getting a wonderfully designed logo are far less. A professional logo designer, if charges you something around £1000 for your logo, he will definitely come up with something highly professional and something you can put up as your logo for years.

Always remember, a professional logo designer would not eat up your time and will give you minimum hassles, whereas, if you opt for a cheap logo design company, there are more chances of you waiting for your logo for the rest of your life.

I believe in the fact, you only get what you pay for. However, this is for you to decide whether you need a high end, expensive logo, designed by the best logo designer in town or you would get away with something in the range of let’s say £300 to £500 or even cheaper than that.

According to few top notch designers, these online logo design companies are a complete mess, which I don’t agree to, mainly because, these online logo design companies have a different target market altogether, they cater businesses with tight budgets and they can’t be taken away from the online world.

So if you are planning to take a plunge into the world of logo designers and logo design companies, make sure, you have done your homework beforehand. By homework, I meant, you should have done thorough research on different logo designers and logo design companies. Moreover, be very clear about your needs and specifications. But in any case, checking out designer’s work is a must. Cheap logo design companies or cheap freelance logo designers, who design a logo for £5 can’t be banned because there is a market for it, but I believe there are more disadvantages attached to them, so you need to analyze those and make your decision, even if you have a tight budget.

This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.