Pot Noodle won’t offend me
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 25th, 2008 by Melinda Varley
So ten people (I’m guessing women with too much time on their hands) have complained about the latest Pot Noodle ad because they’ve found it “demeaning” and “offensive” to women.
The ad, which has the line girls should be “easy, simple and hassle free”, just like the student snack, is a humorous piss take of 80s power ballads.
In fact, rather than offending me, it made me think back to a recent Hugh Grant movie, Music & Lyrics, which was also making fun of how cheesy 80s bands and ballads were, just as cheesy as their singers with their big hair and casual suits with the sleeves rolled up.
What provokes people to complain about these sorts of ads is still beyond me, as there is a big call amoung TV viewers these days that ads should be entertaining.
The advertising industry can’t win when it comes to pleasing consumers. On the other hand, maybe a bit of controversy is just what the brand needs.
After all, it is notorious for being surrounded by controversy form its ad campaigns, to its salt content to its leaking plastic cups. Maybe all publicity is good publicity.
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Tags Pot Noodle ad, Sexism, Advertising, Food
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ellie wallis’s comment is....
It does not offend me either. It is cringy, which is exactly what it is meant to be. But girls can have the upper hand here, as the ad makes clear to me that the average consumer of the pot noodle monstrosities are, like the singer, ugly, fat and lazy when it comes to pleasing women. What a turn off.
Posted April 25th, 2008 at 3:23 pm
samsmum’s comment is....
Hey Mel, maybe just like politics, religion and showbiz, everyone is entitled to an opinion. Personally I think Pot Noodle is a seriously vile product,whose advertisers deliberately try to create a storm over their advertising - which they probably wouldn’t need to do if the product had any quality behind it. I haven’t complained about this campaign, but I complained about the last one, and if you’ve ever had to explain to a four year old child what a SLAG is, and why it’s not a good word to use, then perhaps you’d understand why Pot Noodle’s ads are offensive - and wonder (like we do) why it’s necessary to use them to sell a “family” product!!!
Posted April 29th, 2008 at 1:19 pm
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