madcomments

Ok so is anyone else thoroughly confused now? It’s not actually clear whether Pizza Hut are actually rebranding themselves as Pasta Hut or it was an april fool’s day joke that took six months to cross the ocean?!

If it is a serious rebranding exercise then I’m definitely against this ridiculous idea, the whole point of Pizza Hut is the pizza! No-one eats pasta at Pizza Hut unless they’re on a buffet lunch challenge where they’re eating as much as possible of anything put in front of them.

I’m going to have to go back to the old saying “if it ain’t broke then don’t fix it”. Having said that, maybe they should focus on making their pizza recipes healthier rather than switching to pasta, which lets face it is probably just as laden with cheese and calories.

It does seem a little odd…but I would expect there to be a product change strategy coming down the road. If we remove the factual elements of calorie counting out of the argument and focus on peoples’ associations, I think it is fairly straight forward. Pizza makes you fat, and is associated to nights in, in front of the telly. Pasta is seen as more healthy, associated to nights out in restaurants and fitness (i.e. pasta parties before marathons). On the surface pizza hut to pasta hut seems a bit naff, but it maybe a very clever move. Time will tell.

I believe it may be a genuine attempt to break away from the ‘unhealthy’ pizza image. To toy with a company image such as ‘Pizza Hut’, a worldwide icon, for a few months to gain publicity would be a very bold move and perhaps not a very clever one. Let’s face it, pizza’s are expensive so another angle is needed to bring in punters and so pasta would seem the logical step. However, I’m not convinced it will work.

The story has definately got people talking which will ultimately have a positive impact on the brand, whether it be Pizza or Pasta. For more on this story visit www.e-clipsblog.co.uk

Forget the name change! While this seems to be the debate across the world, the slant in India appears to have taken a different twist. The Pizza Delivery Man (or would it be Pasta Delivery Man ) is targeted! Seen doing the rounds in India is a TVC for a Satellite and Interactive Television brand which is owned by a leading name that promises a car for little over US$ 2000. The Doorbell rings and a naggy and flustered looking octogenarian couple holds the Delivery man ransom with a double barrel gun. The only way to get freed from their mean demeanor is for him to recite the program listing of the advertised satellite Television in Hindi. The message - program listings now available in Hindi. The add surely makes one smile but the 4 squares on the Pizza box appear so familiar. Perhaps to save the Pizza, the Pizza Delivery Man can back up as a mobile Telephone Directory. Are we heading to a revolutionary idea of “Buy a Pizza, get classified information free”