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Our Aussie favourites: the transformation is almost complete

Posted in General, Mel Varley, Latest reporters' blogs April 17th, 2007 by Melinda Varley

Well it seems like I won’t have to be gallivanting across London anymore to get my fix of Aussie treats as Sainsbury’s launches its ‘Taste the Sunshine’ campaign.

There are already a number of Aussie products that are stacked on the supermarket shelves as there are some 220,000 of us living in London alone.

Sainsbury’s is planning to promotes its stock of Brown Brothers and Hardy’s wines as well as Gourmet Garden and Tim Tams.

If I want my fix of Milo, Twisties or Allen’s Lollies I know where I can go to get them but of course, they come at a price.

A packet of Allen’s lollies for instance, will retail in Australia for a little less than $3. In the UK when I purchase them from either the Sanza shop in Willesden Green or the Aussie Shop in Covent Garden I will be paying roughly £2.60. In converting that back into Aussie dollars I am paying more than two times the price.

If a supermarket was to get behind some of these brands, like Tesco has done with Tim Tams and Vegemite already, it would make these items cheaper.

Cadbury’s is also getting behind a famous Aussie brand, The Natural Confectionary Company, which is owned by Cadbury’s in Australia.

UK supermarkets stock thousands of products from all over the world, so why not get in some more Aussie flavours? There is definitely the market for it.