OgilvyOne all clear for take off with BA
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs May 27th, 2008 by Branwell Johnson
Three cheers for OgilvyOne for carrying off the shiny prize of the British Airways global direct marketing account.
It’s been four months since the pitch was first called and a lot of blood, sweat and tears must’ve gone into every agency’s efforts. Of course, what happened half way into the pitch? The BA Terminal 5 fiasco.
What we’ll never know – until it starts leaking from disgruntled agencies maybe – is if any of the pitch work was specifically created to address the T5 issue. In the final pitch stages were the agencies briefed to work up mock DM pieces and email communications with the very disgruntled T5 passenger in mind?
It will be fascinating to see OgilvyOne’s first work … as it will to see the brand advertising campaign produced by BBH that was out on hold once it was clear that the PR fall out from T5 was going to be long and painful.
To read the related news story visit mad.co.uk
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Tags BA, OgilvyOne, Direct Marketing
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