Noted & quoted
Posted in Advertising, Media, Marketing, Digital, Arif Durrani, Latest reporters' blogs February 12th, 2008 by Arif Durrani
A snapshot of quotes from the good and the bold over the last two weeks, as reported by mad.co.uk.
“We, at WPP, have just gone through an unprecedented wave of new business wins, which is a great start to 2008. We still believe that 2009 is more the issue - a new US President will be focused on eight years of possible residency in the White House and will therefore deal with any bad news quickly, in early 2009.”
Sir Martin Sorrell, chief executive of WPP Group, plays down fears of a global recession this year
“TV advertising had an impressive 2007; increased impacts, a creative renaissance and new commercial opportunities on the emerging platforms for TV that are giving people yet more ways to watch the TV they love.”
Tess Alps, chief executive Thinkbox dismisses talk that the 30″ spot is on its last legs
“The ASA becomes more Monty Pythonesque by the day. This latest ruling shows how absurd and out of touch this quango really is. This isn’t advertising regulation, it is simply censorship.”
Peter Sherrard, head of communications at Ryanair, does not believe the airline’s ‘Back to School fares’ ads were “irresponsible”
“When it comes to the visual language of the environment, we are in danger of killing it as a meaningful symbol with visual cliché. The first lesson we must learn in order to grab any attention is to make ‘Death to Environmentalism’ our mantra and kill off the clichés of ecology.”
Lewis Blackwell, creative advisor of Getty Images, warns marketers against jumping on the ‘green’ bandwagon
“Our goal has always been to allow people to use Facebook in their native language so we built an application to enable users to participate in translating the site into their local languages and dialects.”
Mark Zuckerberg, founder and chief executive of Facebook, announces a multi-language roll-out of the site
“The majority of DAB receivers out there are FM-enabled too. If you put that against a background of the cost structure of DAB, it cannot be an economically viable platform. It is about here and now, and what we believe is right for the future of the new GCap.”
GCap new chief executive Fru Hazlitt deals a massive blow to DAB radio by cutting its digital stations
“The Yahoo! board of directors has carefully reviewed Microsoft’s unsolicited proposal with Yahoo!’s management team and financial and legal advisors and has unanimously concluded that the proposal is not in the best interests of Yahoo! and our stockholders.”
Yahoo! formally rejects Microsoft’s £22.7 billion takeover bid
“I love the Ultimo D-G cup collection. At last, supportive, great fitting bras which are pretty and feminine.”
Former Hollyoaks star Gemma Atkinson demonstrates her talents launching Ultimo’s new lingerie collection.
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