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Master of Revels

Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson

Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.

It’s a blatant Big Brother concept with the ad telling viewers that they can vote out one of the six revel flavours for a limited time and how it will be disposed. This will be replaced by a mystery flavour. To vote on the revels site click here.

But it’s clever stuff from Abbott Mead Vickers.BBDO. The British go gaga for chocolate and chocolate-related interactivity, witness for Wispa campaign on Facebook and other recent initiatives such as the return of Marathon as a brand name.

But back to the Revels. It’s a shame that peanut has already gone as I suspect that would be the first one out of the pack to be ejected. The task is a little more difficult now. A quick office poll reveals that Orange and Raisin could be for the chop.

But what will that new flavour be? Turkish Delight anyone?