John Lewis subterranean homesick blues
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs October 17th, 2008 by Branwell Johnson
John Lewis has blamed “unseasonably good weather” for low sales. Isn’t this a little like blaming “leaves on the line” for late trains?
It’s not like we are having the best autumn since records began and any company worth their salt should be trying to deseasonalise a little anyway in the face of climate change and global warming.
I understand that companies need to give some kind of reason to shareholders for underperformance but sometimes it verges on the ridiculous. Recently Gregg’s the bakers blamed cold weather for poor sales – I remember a few years ago the company blamed hot weather. Hey, if you want a sausage roll, you’ll buy one!
As Bob Dylan once said “You don’t need a weatherman to see which way the wind blows”.
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Tags John Lewis, Gregg’s, Sales, Retail
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