Itsy-bitsy teeny-weeny marketing idea
Posted in Advertising, Marketing March 28th, 2007 by Branwell Johnson
No-one ever accused the holiday industry of taking the sophisticated route to marketing. After all, if you are selling sunshine, beaches and possibly a sizzle of sex maybe the most obvious images are most effective. But it would be nice to think that bikini-clad babes are dying out in favour of more inventive approaches. After all, its three years since easyJet was rapped by the Advertising Standards Authority for its “Weapons of mass distraction” big chest in a bikini campaign.
But no, here is Ryanair trying to persuade us via a PR pic that the tried and trusted methods are best in order to promote its Summer Time prices. Of course, I’m having my cake and eating it using this pic to drive web traffic. Post-modern media manipulation is a hall of mirrors, don’t you think?
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Tags Ryanair, Marketing, Sex sells, Advertising
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naughtynat1977’s comment is....
At the end of the day - sex does get attention. Whether this leads to conviction and purchase is another matter - but it is good for awareness. I’m a female and adore sexy ads that feature both males and females. It’s human nature so why not enjoy it?
Posted April 3rd, 2007 at 3:46 pm
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