Is Blackle a scam-le?
Posted in Digital, Nikki Preston, Latest reporters' blogs August 2nd, 2007 by Nikki Preston
The concept of Blackle.com as an energy saving version of Google is admirable and clever, but in my eyes is also extremely unbelievable.
I am sorry to offend the green conscious internet surfers who have been religiously logging onto Blackle.com to do their bit for the community, but stop being so gullible.
If all it took to reduce your carbon footprint was to simply adopt a black website then surely most companies would be doing this?
Although the marketing at team at Google and Heap Media Australia, the company who came up with the idea of flogging the Google search engine in black, get a round of applause because, despite some pretty large holes, the concept seems to be drawing in users and boosting the brand’s green credentials.
The concept originated in Australia and filtered to this side of the pond through the Australian ex-pat community on the UK,
And while the theory behind replacing a black screen with a light grey text, instead of Google’s trademark white, red, blue and yellow colour scheme, is that a black screen uses less energy than a white one makes sense, on closer inspection it is a whole lot of baloney.
Because the catch, and of course there is one, is that the concept works if you are using an old school boxy CRT screen, but if viewing it from an LCD screen then it works in reverse and uses no energy to display a white pixel, but actually a small voltage to power a black screen. So the black is using more energy than the white! Bet the folks at Blackle.com don’t have that on the disclaimer.
Instead of ‘blackling’, Blackle.com convert’s time would be better spent buying an LCD screen or taking some lessons in not being such a sucker to gimmicks.
(5)
webperc’s comment is....
Blackle’s claims to save energy, while admirable, fall a little short when you look at the facts.
I propose a different approach to reduce display power consumption, spend less time using the monitor by using a more efficient Google search. How?
I have created several Google Custom Search Engines using Google Topic driven search technology and a search engine linking method to combine my multiple search engines.
I have created a more efficient mechanism for searching using Google topics and categories in my Google Custom Search Engines to group search results.
Entering an initial search string in the search box and hitting the search button displays a list of topics below the search box. When you select a topic my search combines the previous search string with the search string I have placed inside the topic.
It works quite well and reduces the time you spend running searches.
I have three main custom search engines that I have created. The Plasma TV Custom Search makes extensive use of topics.
Plasma TV Custom Search: www.webperc.com
Music Custom Search: www.webperc.com/tab-hut.htm
Google Search: www.webperc.com/google-search.htm
Take a look and let me know what you think.
Ray Szasz
www.webperc.com
Posted August 19th, 2007 at 3:31 am
ewdpl’s comment is....
Yes, there are several things going on with blackle, But people tend to forget that there is more need of user interactivity then the stupid blackle itself. Now the age is of VIDEOS users are not going to shift from google to blackle just like that. There is a site named http://www.yaarii.com that gives the option to search videos as well as as the regular web search. I think I would bookmark this site , because it gives the option to see any video in the same page without moving your ass, with the websearch ofcourse
.
Posted September 11th, 2007 at 5:51 pm
floatingworld’s comment is....
Let’s remember that the Internet itself is said to consume about 868 billion kWh (kilowatt hours) of electricity per year to run the Internet, associated PCs, routing infrastructure, and phone networks.” (http://uclue.com/index.php?xq=724.)
But companies are stepping forward with solutions to reduce the energy use of the Internet. Solar Energy Host (http://www.solarenergyhost.com) for example, is hosting websites using 100% solar energy.
Posted December 4th, 2007 at 1:23 am
On a post by Google on the Google Blog they say;
One idea, suggested by the site called “Blackle” (which is not related to Google, by the way, though the site does use our custom search engine), is to reduce energy used by monitors by providing search with a black background. We applaud the spirit of the idea, but our own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption. To the contrary, on flat-panel monitors (already estimated to be 75% of the market), displaying black may actually increase energy usage. Detailed results from a new study confirm this.
Its interesting to note that even Google completed their own analysis of the theory. Another black background based search is http://www.carbonneutralsearch.co.uk which offsets CO2 for every search carried out via their search engine.
Posted December 17th, 2007 at 1:01 pm
i like the blackle concept!!!! recently while surfing i also found Blackle games; interesting concept: play games and save the world!!. WHat we really need to do is to stop being lazy and actually do our own work and reduce using machinery and wasting resources.
Posted February 10th, 2008 at 12:44 pm
Your comment is....
You must be logged in to post a comment.
madcomments encourages comments to be short and to the point. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.
- Advertising (169)
- Arif Durrani (33)
- Branwell Johnson (79)
- Creative (49)
- Design (9)
- Digital (87)
- Direct Marketing (12)
- General (133)
- Jim Prior (1)
- Latest reporters’ blogs (304)
- Lucy Tesseras (15)
- Marketing (172)
- Media (186)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (13)





