Internet is better than TV
Posted in Media, Digital, Mel Varley, Latest reporters' blogs November 12th, 2007 by Melinda Varley
The revelations from the European Interactive Advertising Association (EIAA) that we are spending more time on the internet than watching television is no shock - the internet has become an essential part of everyday life.
The research highlights the use of social networks including Facebook and MySpace and attributes the rising number of internet surfers to the amount of time spent chatting to friends on such sites.
However, it seems obvious to me that anyone that works in an office in any capacity would be using the internet for eight hours everyday and, if they are like me, they go home and watch maybe two hours of TV per night – if that.
Marketing associations have been shouting about digital being the way forward when it comes to advertising, is this piece of research just another subtle hint to advertisers to spend more of their budgets online?
Over the past year we’ve seen IPTV take off with the increasing popularity of YouTube and the launch of Selfcast and Joost, which will ultimately mean the need for a TV is decreasing as the internet has allowed us to watch what we want, when we want it.
But the real question is, will the internet ever completely wipe out the need for TV? Will the decrease in ad dollars for TV ads mean less quality and poorer ads? Just when I was beginning to appreciate them…
To read the news story related to this blog, go to mad.co.uk
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Arif Durrani’s comment is....
Instead of whether the internet will overtake TV, perhaps a better question would be what constitues TV?
Media and technology convergence is coming to a head and traditional platform distinctions will soon no longer apply. If something has a screen and it enables a user to view video content does it need to be labelled TV or a PC?
Speaking at today’s launch of Bebo’s new entertainment service Open Media, Casey Harwood, senior vice president of Digital Media at Turner Europe, aptly reflected this transition by talking about the “different flavours of television” in the future.
Posted November 13th, 2007 at 5:13 pm
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