Hovis sales bump shows power of TV
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons January 13th, 2009 by Russell Parsons
Launched in the Autumn to much fanfare, lauded in ad land and now seemingly achieving what it was created to do, the latest Hovis ad has helped send sales at owner Premier Foods skywards.
The “longest ad in TV history” ™ was a comfort blanket of a heritage campaign which has boosted Hovis sales by 13 per cent last year.
Its apparent success is a timely affirmation of the potential power of television advertising, creating a buzz that online banner ads could never hope to achieve on their limited creative canvas.
It will be interesting to see if another fantastically shot and much praised heritage television campaign, Virgin Atlantic’s 25th anniversary ad, leads to soaring sales.
If it does will we see a new era of credit-crunch defying television ads? And will we see more companies due an anniversary or just for the hell of it launch nostalgic feel-good ads?
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Tags Hovis, Advertising, Premier Foods, Virgin Atlantic
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