Finally some common sense
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs June 6th, 2007 by Melinda Varley
For months now I have been constantly reporting on the ramifications of the rules on ‘junk foods’, advertising them to children and the food labelling rules…but finally we have a company that has said what I’ve really been thinking.
William Chase, founder of the crisps brand Tyrrells, recently told the Grocer that ‘it is a matter of common sense to recognise that fried snacks are a treat, not a dietary staple.’
He believes that consumers are bright enough to regard crisps as an occasional indulgence rather than an everyday item.
I think he must be the only person to give consumers enough credit that we know that crisps and chocolate are indeed bad for us without us having to be told by the Government, the packet, advertising or our colleagues.
On the other hand, some of us may know, but refuse to acknowledge it - which is where the Government has stepped in.
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Tags Food, Advertising, Junk Food, Obesity, Health, Government
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JunkkMale’s comment is....
Couldn’t agree more. But I doubt it will make a gosh-darn bit of difference.
There are vast industries feeding off (sorry) anything like this, from government to quango to the media, where stirring it up, talking about it in excited ways and then taking steps can lead to lots of lovely jobs and lucre researching, assessing, running campaigns and getting Shocked on a Sunday.
I am beginning to wonder if everything we buy will have so much that we ‘need’ to know it will come with its own CDR that will need viewing pre-consumption. Which is about as likely as me figuring out what all the guff on there already means.
Mind you, I just saw a news item where it seems that parents have not figured that letting their kids eat all the pies may explain why they look like the DPM.
But I’m sure they are not the kind plonked in front of the telly 24/7, so maybe another COI-budget hike may be the answer? Adland awaits the siren call. There’s almost as much to be made saying don’t as promoting the culprit in the first place.
How sweet is that?
Posted June 14th, 2007 at 12:58 pm
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