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Fallon’s Day-Glo menagerie

Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs May 13th, 2008 by Branwell Johnson

Masses of swirling coloured animals bringing joy and excitement? It must be a Fallon ad…

Every agency working in TV advertising worth its salt has a signature look and approach to its campaigns. Those in the creative business know what tone a Mother ad is likely to take or the probable approach adopted for a Delaney Lund Knox Warren campaign.

Fallon now seems to have cornered the market in Day-Glo colours and bouncing animals (or balls). The last Sony Bravia ad featured a Play-Doh whale and thousands of rabbits invading the avenues and alleyways while the new Orange ad has brightly coloured balloons in animal shapes swirling amid a crowd at a train station.

To be fair, the animal balloons reflect Orange’s rather “out there” policy of naming its mobile tariff packages after such illustrious mammals as the racoon, camel and dolphin, so are not of Fallon’s conception (unless the agency was in on the ground floor when the brands were created).

But I’ll always associate crowds of colourful and cute animals (or anthropomorphised trucks in the Cadbury’s ad case) with the agency from now on… Anyone else care to illustrate an agency’s particular look?

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