Coincidence?
Posted in General, Advertising, Marketing January 12th, 2007 by Stuart Aitken
Back in 2003, David Beckham’s transfer from Manchester United to Real Madrid resolved an awkward commercial conflict. United’s kit was supplied by Nike, while Beckham had signed for life to Adidas for a cool £100 million. Real of course favoured Adidas kit.
Until last year LA Galaxy played in Nike kit. This explains why some of the tabloids’ mock ups of Beckham in his new kit have him bearing the Nike swoosh - see the image above which featured in The Sun. Imagine how cheesed off Adidas are with that.
LA Galaxy have now changed to Adidas kits - and guess what - Beckham’s decided to join them. Coincidence?
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mspoke’s comment is....
Not quite as simple as that - Adidas also are a major backer of MLS. I’m sure L.A. changing kit came as part of the deal to bring Beckham to the club.
Remember that old saying - ‘there’s no one player bigger than the team’, well in this case there is.
Posted January 17th, 2007 at 10:50 pm
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