Archive for the 'Media' Category
Tiger Woods: the brand
Posted in Advertising, Media, Marketing, Jim Prior December 8th, 2009 by Jim Prior
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool.
(0)
(0)
Tags TIger Woods, Sponsorship, Brand values
Lazy Sunday afternoon evaporating for The Observer?
Posted in Media, Branwell Johnson, Latest reporters' blogs August 5th, 2009 by Branwell Johnson
No-one is writing the obituary of The Observer yet but owner Guardian Media Group has made it clear it is looking at all options for its publishing operations and it won’t shy away from tough decisions.
Are charity ads too exploitative?
Posted in Media, Creative, Latest reporters' blogs May 14th, 2009 by admin
Creative communications agency Baby Creative has challenged the major players in the charity sector to rethink their advertising strategy, eschewing the traditional shock and awe tactics that have become such a staple of the sector’s creative and working towards a more positive, less exploitative aesthetic.
Tags Steve Grime, Baby Creative, Charity
Credit to Walkers crunchy promo’
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs May 6th, 2009 by Branwell Johnson
Walkers “Do Us a Flavour” promotion certainly hit the savoury spot and motivated more than a million crisp munchers to vote with Builder’s Breakfast carrying off the prize.
The Sun scorches online
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs March 27th, 2009 by Branwell Johnson
Congrats to the Sun for leapfrogging to the number one spot for web traffic in February.
Tags The Sun, guardian.co.uk, ABCe
Bring me sunshine…
Posted in Advertising, Media, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 6th, 2009 by Branwell Johnson
A smile may cost nothing – to the smiler – but is worth its weight in gold to clients and agencies trying to keep potential customers from spiralling into recession-led gloom.
Tags Smile, Recession, Jackson 5, 80's sound track, Advertising
Facebook finally faces reality
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs February 27th, 2009 by Branwell Johnson
Even though Facebook and other social networking sites are relatively new phenomena, one would have thought they’d been around long enough to learn what is likely to upset their user base and what is of high importance to said users.
Tags Facebook, Social Media
Ad soundtracks: kill or Cure?
Posted in Advertising, Media, Branwell Johnson, Latest reporters' blogs February 19th, 2009 by Branwell Johnson
Following Duffy’s appearance in the post-Brits’ Diet Coke ad and the use of a Blur song on the latest British Gas ad, it’s time to reignite the always heated debate about artistes selling their soul/wares.
Tags Duffy, Diet Coke, The Cure, Blur, British Gas
Kylie rides high in best cinema ad
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs January 26th, 2009 by Branwell Johnson
Best ever cinema ad is Kylie writhing on a bronco machine in aid of selling Agent Provocateur clothing? Quelle surprise.
Groove Armada fires broadside at the government
Posted in Media, Marketing, Branwell Johnson, Latest reporters' blogs January 20th, 2009 by Branwell Johnson
The inside sleeves of 70s albums used to contain the rather pathetic plea “Home taping is killing music” and according to electronic funksters Groove Armada, the Government’s obsession with stopping illegal music downloads looks just as out of touch with reality.
- Advertising (230)
- Arif Durrani (51)
- Branwell Johnson (144)
- Creative (65)
- Design (17)
- Digital (103)
- Direct Marketing (16)
- General (138)
- Jim Prior (8)
- Latest reporters’ blogs (426)
- Lucy Tesseras (15)
- Marketing (246)
- Media (247)
- Mel Varley (108)
- Nikki Preston (47)
- Oliver Milman (43)
- Russell Parsons (42)
- Stuart Aitken (1)
