Archive for the 'Marketing' Category
Will ladies land on Blue Moon?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 23rd, 2008 by Branwell Johnson
A beer for women? Haven’t they got enough of their own specially targeted drinks from Malibu to WKD and other “ready-to-drinks”? Not to mention gender neutral beverages, such as Magners.
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Tags Drinks, Coors UK, Malibu, Beers, Advertising, Female targeting
Does Churchill Dog give a f*ck?
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs July 22nd, 2008 by Arif Durrani
The nodding bulldog used by Churchill Insurance has been accused of swearing in its latest TV ad created by WCRS.
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
Kestrel Super – the drink for all occasions
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 8th, 2008 by Branwell Johnson
Kestrel Super is marketed on its 9 per cent abv – now there’s a thing. Here was I thinking it was marketed on its delicate taste and health-giving properties.
Tags Drink, Kestral Super, Portman Group
Heinz caters to the nation’s prejudices
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs June 25th, 2008 by Arif Durrani
Baked beans specialist Heinz finds itself in the middle of a PR disaster this week after pulling a tame TV ad created by Abbott Mead Vickers for all the wrong reasons.
Tags Heinz ad, ASA, Abbott Mead Vickers, The Daily Mail, Gaydar
Who heads Murdoch’s list for marketing chief?
Posted in Media, Marketing, Digital, Branwell Johnson, Latest reporters' blogs June 24th, 2008 by Branwell Johnson
James Murdoch’s drastic changes among News International senior management revealed yesterday have proven fascinating but is he just rearranging deckchairs on the Titanic?
Brain drain for BA
Posted in Marketing, Branwell Johnson, Latest reporters' blogs June 19th, 2008 by Branwell Johnson
British Airways’ head of marketing and sales Tiffany Hall is leaving after nearly 20 years and her departure adds to the sense that experience is draining away from the BA cockpit.
Tags British Airways, Tiffany Hall, BBH
Which direction for Woolies now?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs June 18th, 2008 by Branwell Johnson
It’s a long time since there has been much “wonder” at Woolies and while the blame cannot really be settled on the shoulders of chief executive Trevor Bish Jones he has decided to step down.
Tags Woolworths, Trevor Bish Jones, Retail
Is she faking it?
Posted in Marketing, Digital, Arif Durrani, Latest reporters' blogs June 11th, 2008 by Arif Durrani
Speculation is rife that a YouTube clip showing a gyrating woman in her knickers playing the new Wii Fit hula hoop game has been faked on behalf of Nintendo.
Tags Nintendo, Wii Fit, YouTube, Giovanny Gutierrez
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