Archive for the 'Stuart Aitken' Category
Charitable Villa play a new game
Posted in Advertising, Marketing, Latest reporters' blogs, Stuart Aitken June 5th, 2008 by Stuart Aitken
At a time when English football is at something of a moral cross roads, how re-assuring it is to see the news of Aston Villa’s latest shirt sponsorship deal - agreeing to promote a Midlands-based charity for free, shunning an estimated £2m - £4m from corporate sponsors into the bargain.
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