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Asda’s green film both worthwhile and canny

Posted in Media, Marketing, Latest reporters' blogs, Russell Parsons May 6th, 2008 by Russell Parsons

With green consumerism showing no signs of slowing down, the ever more environmentally conscience UK population are increasingly looking for products which are organicfreerangecontainnoadditivesorpresevativesetc and have no pejorative effect on mother earth in the slightest.

Xfm 104.9 needs to show indie spirit

Posted in Media, Latest reporters' blogs, Russell Parsons May 1st, 2008 by Russell Parsons

Quarter one Rajar figures for London indie music station Xfm 104.9 must have made uncomfortable reading this morning for both its present and probable future owners.

Global deal prompts more questions than gives answers

Posted in Media, Latest reporters' blogs, Russell Parsons April 1st, 2008 by Russell Parsons

So the dance comes to an end and David has felled Goliath. The GCap board’s acceptance of the Global’s £375 million offer brings a possible, barring any hiccups, conclusion to the courtship which has consumed the radio industry all year.

BBC F1 win good news for all but advertisers

Posted in Media, Latest reporters' blogs, Russell Parsons March 25th, 2008 by Russell Parsons

As a committed non-fan of Formula One the news that the BBC has secured the rights to screen races from 2009 leaves me cold. However, as my opinion flies somewhat in the face of the legions of committed F1 fans that follow the so-called sport regardless of the anti-social hours an overseas race demands, I am probably in the minority.

Asda campaign both worthy and smart

Posted in Advertising, Latest reporters' blogs, Russell Parsons March 14th, 2008 by Russell Parsons

This week has been an enlightening one for yours truly. In addition to consuming the news as it happens I have learned that certain food types in the UK are considered ‘essential’ and are therefore not subject to any VAT.

Has bottled water industry dripped dry?

Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons March 13th, 2008 by Russell Parsons

After years of growing sales and increasing consumption the runaway success story which is the bottled water industry in the UK is showing a few signs of slowing down of late.

Tory alcohol tax plans miss target

Posted in Latest reporters' blogs, Russell Parsons March 7th, 2008 by Russell Parsons

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You know there is a bandwagon rolling when the UK’s opposition party starts making populist announcements.

Will Goliath triumph over David?

Posted in Advertising, Media, Marketing, Latest reporters' blogs, Russell Parsons March 3rd, 2008 by Russell Parsons

So the dance continues, or is it a fight to the death? Global Radio’s latest knockback from GCap Media is the latest chapter in this modern day David and Goliath.

DoH campaign raises stakes for industry

Posted in General, Advertising, Media, Russell Parsons February 25th, 2008 by Russell Parsons

“But all I need is cigarettes and alcohol!” roared Mancunian dad-rockers Oasis way back in 1994, a more innocent time when Chris Evans was cool and you could enjoy a pint and a fag in the pub.

Northern Rock needs to be bolder

Posted in Media, Latest reporters' blogs, Russell Parsons February 19th, 2008 by Russell Parsons

If the old adage that all publicity is good publicity were true then Northern Rock would be well on its way to becoming the UK’s biggest financial institution.