Archive for the 'Russell Parsons' Category
UK to follow Aussie lead on sports sponsorship? Don’t put your shirt on it
Posted in Marketing, Latest reporters' blogs, Russell Parsons July 31st, 2009 by Russell Parsons
Australian sport and alcohol have enjoyed a long and sometimes fruitful relationship. From Foster’s multi-million dollar backing of Aussie Rules football association, the AFL through to tales of Aussie cricketers’ marathon drinking sessions en route to England to do Ashes battle, there is an indelible link between drink and sporting contest Down Under.
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Tags Sport, Fosters, Alcohol, Sponsorship, Ashes
Raise a glass (and a half) to Cadbury ad
Posted in Advertising, Marketing, Creative, Latest reporters' blogs, Russell Parsons January 23rd, 2009 by Russell Parsons
And an Eyebow. Early days but initial superlatives in response to the new Cadbury Daily Milk ad on You Tube - “Brilliant!”, “Completely stupid - I love it” - might suggest Fallon has produced an ad that will have the same viral appeal of the much-loved “Gorilla” ad.
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Obama saves the world
Posted in Media, Marketing, Latest reporters' blogs, Russell Parsons January 19th, 2009 by Russell Parsons
Global financial meltdown? Pah. The Middle East on the brink of Armageddon? No problem! Global warming? Do not sweat it.
Hovis sales bump shows power of TV
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons January 13th, 2009 by Russell Parsons
Launched in the Autumn to much fanfare, lauded in ad land and now seemingly achieving what it was created to do, the latest Hovis ad has helped send sales at owner Premier Foods skywards.
Tags Hovis, Advertising, Premier Foods, Virgin Atlantic
It’s just not cricket
Posted in Media, Latest reporters' blogs, Russell Parsons January 9th, 2009 by Russell Parsons
An extraordinary week for English cricket saw skipper Kevin Pietersen resign after the doubts he expressed to his paymasters over the position of coach Peter Moores left him contemplating cricketing life without the captaincy and Moores updating his CV.
Tags Cricket, ECB, Kevin Pietersen, Sponsorship
Is Beckham Pepsi split the start of a trend?
Posted in Advertising, Latest reporters' blogs, Russell Parsons January 6th, 2009 by Russell Parsons
As 2008 came to an end, news slipped out that Pepsi had parted company with clothes horse, global celebrity and sometime footballer David Beckham after a mutually fruitful 10 years.
Tags David Beckham, Pepsi, advert, sponsorship
Is the DAB dream still alive?
Posted in Media, Latest reporters' blogs, Russell Parsons December 19th, 2008 by Russell Parsons
The DAB dream has endured a tumultuous year. Temporarily shelved by some in the industry (Channel 4 pulled plans to launch three stations in October), and kicked around by observers, cheerily if not amusingly, dubbing it the “Betamax of radio”, the keepers of the faith must have found there’s being tested this year.
Tags DAB, Digital Radio, Channel 4
Radio 2 much too young?
Posted in Media, Latest reporters' blogs, Russell Parsons December 15th, 2008 by Russell Parsons
There was a time, not so long ago that there was a demographic and cultural chasm between the listeners of BBC Radio 2 and Radio 1. The former, the home of veteran avuncular light entertainers, middle of the road pop and light entertainment and the latter a place where spiky presenters gave big shouts out before spinning the latest hip young gunslingers.
It’s all about RESPONS-I-BILITY
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons December 10th, 2008 by Russell Parsons
The Drinkaware Trust has produced a five minute viral aimed at encouraging people attending Christmas office parties over the festive period to drink responsibly.
Tags The Drinkaware Trust, Alcohol, Advertising, Government, Peep Show, C4
A question of sport sponsorship
Posted in Advertising, Marketing, Latest reporters' blogs, Russell Parsons December 5th, 2008 by Russell Parsons
Upon announcing their latest multi-million pound sponsorship deals, the chief executives of both Manchester United and Chelsea both made similar observations about how the deals demonstrated the strength of their respective brands, especially as they were signed in a “difficult economic climate”. Or, reading between the lines, “how the dickens did we manage to pull that off!”
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