Archive for the 'Nikki Preston' Category
Can Apple be the king of all things entertainment?
Posted in General, Media, Nikki Preston, Latest reporters' blogs January 16th, 2008 by Nikki Preston
As if it wasn’t enough for Apple to be the world’s biggest computer manufacturer, and then MP3 player brand, and last year challenging existing mobile phone manufacturers with the launch of the iPhone…Apple is now taking on television and DVD companies.
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Tags Apple, iPhone, MP3 player, Mobile phones, iPod, Technology
These are not just trading results – they’re worse than expected M&S trading results
Posted in General, Advertising, Marketing, Nikki Preston, Latest reporters' blogs January 9th, 2008 by Nikki Preston
Stuart Rose may have just been knighted by the Queen, but that doesn’t stop the honoured executive, who was hailed for turning around the struggling retailer three years ago, from being one of the many retailers facing tough times on the UK high street.
Could the love affair between Jamie and Sainsbury’s be on the rocks?
Posted in Advertising, Marketing, Nikki Preston, Latest reporters' blogs January 9th, 2008 by Nikki Preston
Jamie Oliver is paid millions of pounds to be the spokesperson for Sainsbury’s, yet (as Sainsbury’s have learnt this week) even all that money won’t keep the Essex lad from saying what he really thinks about his employer.
Would BT be better offer investing its media budget elsewhere?
Posted in Media, Nikki Preston, Latest reporters' blogs December 31st, 2007 by Nikki Preston
As the media sector waits with baited breath for the final confirmation of BT’s £65 million media review, I can’t help but wonder if one of the UK’s largest media buyers would be better off investing its money into customer services instead.
Tags BT, Media, Customer Services, Marketing, Branding, Reputation
Boxing Day sales a thing of the past?
Posted in Advertising, Marketing, Nikki Preston, Latest reporters' blogs December 20th, 2007 by Nikki Preston
Is it just me, or are the Christmas sales getting earlier each year?
Tags Sales, Retail, Highstreet, Marketing
ShortList falls into a booby trap
Posted in Media, Nikki Preston, Latest reporters' blogs December 14th, 2007 by Nikki Preston
It has taken ShortList a mere 13 issues to succumb to the tits and arse formula of its paid rivals Nuts and Zoo.
H Bauer and Emap – a match made in heaven or hell?
Posted in Media, Nikki Preston, Latest reporters' blogs December 7th, 2007 by Nikki Preston
Speculation is rife now about what is going to happen to well-known brands Grazia and Magic after a relatively low-end publisher of traditional magazines has put its hands in its pocket and coughed up a rather spectacular £1.14 billion for Emap’s consumer magazine and radio business.
Small fry for Publicis?
Posted in Advertising, Marketing, Nikki Preston, Latest reporters' blogs December 5th, 2007 by Nikki Preston
Yahoo!’s £2.5 million integrated advertising business win by Publicis Dialog is pretty small fry for the agency which only a year ago held heavy-weight accounts such as the £45 million Asda work and the Post Office’s £12 million business.
Tags Yahoo!, Publicis Dialog, Asda, Advertising
Will chocolate deodorant have the Lynx effect?
Posted in General, Marketing, Nikki Preston, Latest reporters' blogs December 4th, 2007 by Nikki Preston
Women are often stuck in a predicament about whether they could live without men or chocolate, and to be honest it is not an easy decision.
English is clearly a second language for Spinvox
Posted in Media, Digital, Nikki Preston, Latest reporters' blogs November 26th, 2007 by Nikki Preston
Spinvox, the free service that translates voice messages into texts, has ramped up its marketing and communications team in the move to expand globally from next year, which I think is both brave and stupid as the service can’t even seem to translate its mother tongue.
Tags Spinvox, Telecoms, Text Language, Communication, Digital
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